Why Apple’s iMessage Is Profitable: Teenagers Dread the Inexperienced Textual content Bubble – The Wall Avenue Journal

https://www.wsj.com/articles/why-apples-imessage-is-winning-teens-dread-the-green-text-bubble-11641618009
Quickly after 19-year-old Adele Lowitz gave up her Apple iPhone 11 for an experimental go together with an Android smartphone, a good friend in her long-running texting group chimed in: “Who’s inexperienced?”
The reference to the colour of group textual content messages—Android customers flip Apple Inc.’s iMessage into inexperienced bubbles as a substitute of blue—highlighted one of many challenges of her experiment. Not did her group chats work seamlessly with different friends, nearly all of whom used iPhones. FaceTime calls turned extra difficult and the College of Michigan sophomore’s telephone didn’t present up in an app she used to seek out mates.
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