Though it has been over 18 months since the arrival of Magento 2 yet it is still popular on behalf of its e-commerce friendly features that make it a preferred platform overall. It has the capacity of outranking its competitors like Shopify and WooCommerce.
Here are some key features that boost my claim regarding the popularity of Magento 2
Improved performance in comparison to its previous version as fast as 20%. A fast website encourages users towards more sales and is a determining factor that makes a website search engine friendly. This speed boost is on behalf of Full-page caching built default into the e-commerce version of the platform which also enabling of better handling catalogue pages without any slow down. This has drastically improved page load time to 1-2 seconds max compared to 7-10 seconds in case it is a non-caching page. Hence, Magento 2 is a better option that is highly scalable for an online store of any size.
Checkout is a User Delight
A smooth checkout process in Magento 2 makes it easy and fast for customers to move from the cart and finish their order. The high degree of customization it offers as well as require minimum steps with less than usual customer data. A positive impact on behalf of limited checkout time helps in limiting abandon carts and result in an instant boost in conversions.
When an existing customer makes a purchase, there is the option of even faster check out due to saved information. There is also this interesting option of single click account creation right from the order Thank You page.
More Mobile Friendly Platform
The key to boosting sales is mobile responsiveness now if not all, at least close to all internet savvy customers find smartphone as the first choice to shop online. This fact is highly respected by Magento development team, hence they ensured it latest Magento version as their priority. It is equipped with latest responsive and SEO-friendly themes, smart video integration and even easier checkout. These technical improvements will improve the look and feel of your Magento stores for mobile devices thereby improving sales.
It is now much easier to install and upgrade either the core Magento application or installation of extensions. Basically, prior to installation, Magento 2 standalone installer will check for prerequisites. This will assist system integrators to smoothly script installations and upgrades for the creation of standard deployments. The option of export/import feature is available to export customer records, product catalogue and inventory data and much more and then import it into Magento 2.
The Grid views of Page Titles or Inventory Levels can be smoothly created in the admin area and information can be further edited directly on the page in the grid just like you would like to simply do it in Excel sheet. This is highly time-saving as you need not launch every product individually and hit the sub-tabs to edit respective information.
The Future of Magento 2 can be summed up as below:
- Performance and scalability updates
- Enhanced preview functionality
- New and Advanced search capability
- Usability improvements for the Admin Panel
- Multi-warehouse support
- Features more suitable for B2B