TikTok rolls out Creator Subsequent and expands money-making alternatives for creators – The Verge

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TikTok can be making its Suggestions characteristic accessible to extra creators
TikTok has introduced that it’s rolling out Creator Subsequent, a single hub for the entire platform’s monetization instruments, and it additionally outlined some updates for its present creator instruments (by way of TechCrunch). In a publish on TikTok’s newsroom, the short-form video platform explains that alongside Creator Subsequent, it’s additionally extensively introducing its tipping characteristic, which lets customers ship cash on to their favourite creators.
That is a part of TikTok’s bigger efforts to retain creators and forestall them from hopping on different networks that pay creators, like Instagram, Fb, YouTube, and Snapchat. When the platform was only a 12 months previous in 2019, customers struggled to search out methods to earn cash natively by the app, as they needed to safe offers and sponsorships outdoors of the app. To assist treatment this, the platform later rolled out its $200 million Creator Fund in 2020, splitting up the money to reward the platform’s hottest creators.
TikTok began testing Suggestions as one other method for creators to generate income this October, however now it seems that the characteristic is accessible to all creators who meet TikTok’s eligibility necessities. The {qualifications} embrace being over the age of 18, having an account in good standing, and having 100,000 followers or extra. TikTok notes that creators will obtain 100% of each tip, and that they’ll be processed by fee service Stripe, with tippers incurring a small charge. As TechCrunch factors out, going by Stripe ensures that TikTok gained’t need to pay Apple’s required 30 p.c fee for in-app purchases.
In its publish, the platform additionally famous that it’s increasing on its Stay Presents characteristic, which lets viewers present diamonds — a digital foreign money that’s redeemable for money — throughout livestreams. TikTok is now throwing Video Presents into the combo, permitting customers to donate diamonds throughout common, non-live movies. Similar to with Suggestions, creators will need to have 100,000 followers or extra (amongst just a few different issues) to qualify. That is fairly the change from Stay Presents, which solely require creators to have 1,000 followers or extra.
Moreover, TikTok is giving extra creators entry to its Creator Market, a portal the place creators can discover and collaborate with enterprise companions to earn cash by sponsored movies. Creators now want 10,000 followers to entry the Market, versus the earlier 100,000 follower requirement.
All of those instruments, together with the Creator Fund, Creator Market, Stay Presents, Video Presents, and Suggestions, will seem inside the Creator Subsequent portal. TikTok notes that creators should “meet minimal follower necessities,” which might differ relying on area, in addition to 1,000 video views inside the previous 30 days to make use of Creator Subsequent. The characteristic can be solely accessible within the US, UK, Germany, France, Italy, and Spain, with assist for Canada and Australia arriving within the “coming months.”
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