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So, How Do You Know What Are the Top Affiliate Programs?

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It’s a good question, isn’t it? How do you know what are the top affiliate programs? You are very conscious that the products that you promote reflect you in the eyes of your subscribers, as you are the one promoting it, so how can you be confident that you will not be let down by the product provider? You have progressed from how to start an affiliate marketing business to how to monetize it. Consequently, you must have a clear criteria for selecting your affiliate programs and below is the criteria I adhere to:

1. Relevance. If this smacks of stating the obvious, then it is! But I have so often seen products being promoted that are not directly related to the niche that the site is for. I often think that is because it is either something that the individual personally likes, or it is commission driven. Don’t confuse your subscribers by promoting products that are not directly linked to their niche

2. Secure payment. Do not jeopardize the money being spent by your followers. Ensure that the payment system is being operated by a reputable service provider. Reputable companies like ClickBank, Commission Junction, Amazon, PayPal are all great and totally reliable but if it is not one you recognise, then check it out further.

3. Reputation of product provider. There are tons of websites for affiliate marketing products but when you are choosing the affiliate program to promote make sure the provider is reputable. Do your due diligence – check them out online, in forums, if they are accepted by companies like ClickBank and others. What products have they offered before? What did people think of their previous products? All of this information is available to you – it just takes a bit of digging. You want to make sure they belong to the ethical affiliate marketing camp, and not the here today, gone tomorrow brigade!

4. Customer Service. So many fall down here. People buy a product, have some queries, which is very normal, but then can find no one to give them answers. This is really frustrating and while as the marketer there can be little you can do, it will reflect upon you badly.

5. Customer Guarantee. Any reputable product provider will have a minimum of 30 day satisfaction guarantee but make sure there are no hidden clauses. Again, if you are going through someone like ClickBank, Amazon etc there will not be a problem, but you need to be very clear about the process that your followers will have to go through to get a refund. Again, this information is available and must be part of your due diligence.

6. Tracking. In order to gauge the success or otherwise of your product campaigns you must be able to review your statistics on how many sales, from where, any refunds etc. This is essential in order for you to make decisions about product selection for the future

These are my top 6 criteria to decide what are the top affiliate programs that I will promote. There are others, but if you start with these, then you will not go far wrong!



Source by John Anthony Murphy

Growth of Affiliate Programs in the Philippines

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An affiliate program is a form of digital marketing campaign that started in the Philippines in the mid 2000’s when internet penetration is at its height in the country. According to internetlivestats.com, in 2002, there were roughly 3.5 million internet users in the Philippines brought by 75% user growth based on the previous year. Significantly, in 2010, there were already 23.3 million internet users in the country during when the internet penetration rate is 25%.

Internet Advertising

Before affiliate marketing was internet advertising. Companies partner with websites that can attract audiences that exactly fits to their target market. With a fixed fee ranging from 2,000 to 20,000 pesos, a company can advertise its products and services in a website via banner ads, text plug exposure arrangements and banner ad rotation system.

Affiliate Marketing

With the introduction of AdSense and AdWords by Google to the global audience, web publishers and independent bloggers in the country were given better opportunities in earning online revenues. The launching of these web-based products also marked the introduction of a newer advertising model – the affiliate program.

The first few companies that introduced affiliate programs to millions of Filipino digital marketers were Google, Amazon and eBay. Google AdSense became a popular internet advertising program in 2006, the same year when Google also launched their Blogger.com platform to the world. A blogger, an individual or group who write blogs and publish them on website, can own a blog site by spending little to nothing since registering an account with Blogger.com is totally free. In just a few steps, Google AdSense affiliate banner ads can be made to appear into the blog site. At this point, the blogger can then start generating income out of blogging.

Amazon established its affiliate programs in the Philippine’s internet market between 2004 and 2006. eBay, one of the largest auction sites today, made its entry in the later part of the decade when it introduces eBay Partner Network, Selling Instructor Program and Trading Assistant Program. On the same year, WordPress, another popular blogging platform, became an alternative to Blogger.com by many Filipino bloggers and web publishers.

Boom of Digital Marketing

The boom of digital marketing in the Philippines was observed from 2008 to 2012, the period when internet access grew by over 500%. New players in the affiliate marketing sector emerged. Some of the well-known companies that offered their affiliate programs that time were Lazada, ClickBank, and Zalora. Zalora’s affiliate program pays its affiliates with commissions ranging from 6% to 16% of every product sold. Lazada has a category-based commission structure: 5% for electronics, 8% for non-electronics, and 10% for fashion products. ClickBank, a US-based online retailer and one of the leaders in digital eCommerce, began to introduce its affiliate program in the Philippines in 2009.

Impact of Social Media and Mobile Web

Filipinos high-level engagement on social media somehow created a shift in the advertising interest of many buy-and-sell companies. According to Comscore, Philippines was the number one country in the world for Facebook penetration in 2011. Adding to that, a 2013 report published by Global Web Index revealed that the Philippines has some of the highest levels of brand openness and engagement in the world, with 25.6% of the total internet users in the country.

In 2014, Philippines is 10th in the world for the percentage of the online population that access the internet from their mobile phones. This only means that there is also big potential in the mobile advertising sector in the country.

Many economists predicted that the rise of social media and growth of mobile web ecosystem are about to create “digital transformation” in the digital marketing industry in the country. In line with this trend, more companies will engage in eCommerce using smarter affiliate marketing methods that are characterized by real-time ads statistics.

The Future of Affiliate Programs

Philippines is on a digital boom. A recent survey shows that 83% of Filipinos say that their lives were made easier because of relevant advertising. Reports say that there is an 84.7% chance for business owners to reach their sales and marketing goals if they effectively used social media and other digital marketing channels.

Overall, advertisers, web publishers and even independent bloggers and internet marketers that are engaging on affiliate programs in the country will continue to encounter more growth opportunities in online advertising, eCommerce, social media marketing, and search engine marketing in the coming years. This foreseen growth is highly attributed to the rapid internet penetration, increased digital engagement and strong economic growth of the country – the state analysts call “perfect digital storm”.



Source by Paul B Hata

How Do The Affiliate Programs Work?

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Affiliate Marketing is a creative and popular method of promoting web businesses. Research shows that it is the most cost-effective way to generate online sales mainly through affiliate networks. Compensation for the marketer is made based on a certain value per visit, registration or sale in the website.

A successful affiliate marketing program can generate a great deal of revenues for a website owner and for the business that offers the program. How does the system work? It is really very simple. Let’s scrutinize a top affiliate marketing program.

People are in constant search of better jobs. Many look up websites like Monster or Careerbuilder or Hot jobs. These large search engines need customers and they build affiliate networks to locate their target population.

For example, take a local city guide type of community website. If you view this site and look for information like the schedules of movies in the local theater or reviews of the performance of the high school baseball team in the play-offs, you’ll also notice a banner ad for the top affiliate program run by Monster. This banner advertises current job openings. If you’re interested to know more about these jobs, you may click on the link and register with Monster to get future information. Because the city guide belongs to this network, it will receive one dollar credited in their account with Monster when you register.

While you are looking further, you may discover a job that interests you. You may want to apply online but you remember that your resume is not updated. So, you click on a link to a reputable online resume service. This is also connected to the top program. You fill out the necessary documents and place your order. Because you ordered through the city guide and the top program, the city guide parent company will receive a percentage of the money you paid for your resume. After your resume is completed, you may also decide to buy a book about job interview techniques or reviewers for exams. The city guide is in the top affiliate program connected to BN.com or Amazon.com. Both have top affiliate programs. You order two or three books and a percentage of that sale goes back to the website company.

Everything by now becomes crystal clear.

The amounts paid through the top affiliate program may be small but the companies on both sides are counting on a very large number of people who would click on the links. Many clicks, visits, registrations and purchases will add up to real money through the top affiliate programs. Some websites even make thousands of dollars per month once they enroll to one or more top affiliate programs.



Source by Albert Lim