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4 Best Functionalities Provided by Multi-Seller Ecommerce Platforms

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The progress of marketplaces has been exceptional in the recent years fuelled by increasing number of online buyers. This has encouraged several ecommerce entrepreneurs to build their own marketplaces and start their ecommerce business by listing multiple vendors on their platform.

Marketplaces are beneficial for both the online retailers as well as the customers. Entrepreneurs can start their business with zero inventories and also earn commission from the listed vendors. The customers are usually attracted when they get a variety of products at the same store. A multi-seller ecommerce platform makes it possible in an easy and efficient way.

However, a marketplace does not work like a regular ecommerce store. Hence here is a set of features that you need to take care of while choosing the most suitable platform for creating your marketplace.

Flexibility– In order to fulfill the requirements of the horizontal and vertical marketplaces, the platform needs to be extremely flexible. Along with this, various customizations may also be necessary from time to time. Thus a solution that allows the non-techie users to easily modify their multi-seller ecommerce platform is a must-have feature. A full-fledged marketplace is all about user-friendly interface, customization, performance and flexibility so make sure the ecommerce solution you choose provides these features.

Easy search and navigation– Some of the main reasons why customers choose to purchase from a marketplace is the variety offered, availability of various brands and products at a great price range. Customers often visit a marketplace searching for a particular product or brand. Thus making the search easy for the customers is one factor that every multi-seller ecommerce platform should take care of. In the same way, once the customer has found the desired product, the navigation needs to be easy for the checkout process to take place quickly.

SEO and marketing perks– One of the factors that can take an ecommerce business to new heights is SEO and the marketing techniques. Thus an ecommerce solution that has in built features for making SEO and marketing easy is essential. SEO and marketing can help in better conversion rates and obtain more organic traffic. Hence, a multi-seller ecommerce platform can get a quick brand presence with various deals, social media integration, discounts etc.

Mobile ready platform– Mobile commerce can be considered as the main channel of online sales as online shoppers spend two third of their time shopping online on mobile. Google considers mobile friendly sites for high traffic volumes and helps in securing the top Google ranks. Thus, you multi-seller ecommerce platform should be mobile ready to be able to attract more traffic via mobile channel.

Now that you are aware of the features that a marketplace should have, you can make a choice of the ecommerce solution accordingly. You can choose from the several ecommerce platforms available in the market with unique features.



Source by Gaurav Jain

4 eCommerce Development Platforms That Are Trending in the Market

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In today’s tech-savvy era, even if you don’t have a sheer technical knowledge and commendable grasp in writing codes, building and managing online stores is not that difficult using feature-rich and impeccable eCommerce development platforms that are available in the market. While remarkable user-experience, search engine optimisation, design are crucial, such eCommerce development platforms mainly focus to take the full advantage of social and mobile commerce trends. Here is a list of 4 eCommerce development platforms that are gaining immense popularity in today’s business market.

#1 Magento

Nowadays, Magento is not really an unfamiliar name in the eCommerce business sector. Since the time of its invention, due to its top-notch features, Magento has become immensely popular among the web developers. If you look into the details, this hugely known eCommerce platform successfully holds nearly about one-fourth of the total market share at present time. For its scalability along with mentionable reliability, most of the professional Magento developers are rooting for this brilliant web development platform. Worldwide famous brands like Liverpool F.C., Burger King, Pepe Jeans adopted this platform as the underlying technology of their respective official websites. Here are some of its alluring benefits that you can avail if you choose Magento as your web development platform.

– It is an Open Source platform. Hence, this platform is open to any kind of customisation.

– It is not only utterly easy-to-use but easy to manage as well.

– It offers an excellent user experience.

– It provides almost 9000+ extensions or plugins using which you can easily scale your business.

– It offers far-reaching resource library that caters in overall store management, preparing demos along with maintaining business growth.

– To make the product selling more efficient, Magento offers some free extensions, which efficiently enable the social commerce.

#2 Shopify

According to the recent market trend, Shopify is arguably the best eCommerce development platform. It focuses more on the mobile shopping along with social commerce. Today, this eCommerce development platform is successfully hosting almost 325,000 online stores that are not only in active status but doing business fruitfully. Here are some of Shopify’s remarkable features mentioned below.

– More than 100 store themes (templates) are available.

– It has the special feature to connect the e-store with the Facebook page you have. Thus, you can sell your products directly on the Facebook.

– To boost the functionalities of the online store, more than 1500 extensions or plugins are available.

– 24X7 support is available via tutorials, live chat, community forum of Shopify as well as via a phone.

– It offers built-in shopping cart that is utterly mobile-friendly.

#3 YoKart

If you are thinking of starting a startup eCommerce business, this YoKart platform is definitely a good choice for you. This eCommerce development platform seamlessly provides multi-vendor online stores like Etsy and eBay. Go through the below-mentioned lucrative features of YoKart.

– Not only the framework but you can own the source code as well. More importantly, when you go with YoKart you can efficiently customise the portal according to the requirements.

– It offers detailed manuals for the merchants and store owners, provides FAQs, video tutorials along with free of cost support for the store management for one year.

– YoKart platform is extremely mobile-friendly. It offers dedicated Android application for the marketplaces.

#4 BigCommerce

Irrespective of the size of online stores, BigCommerce is successfully hosting more than 55,000 e-Stores in today’s vying market. If you are from a non-technical background or do not have an in-depth grasp in writing codes, yet want to build and manage an online store, BigCommerce is undoubtedly the best available option for you. Here are some of its remarkable features mentioned below.

– You do not have to pay any transaction fee.

– It provides vast built-in features that includes tax, shipping, analytics, coupons, newsletters and much more.

– All paid and free templates are responsive. BigCommerce offers an amazing and seamless mobile experience.

– The support service that BigCommerce provides is brilliant. Educational videos, setup wizard, guides having remarkable visual representations etc. form an exceptional support system in this eCommerce development platform.

– Using this, integrating the online store with eBay, Facebook, Google shopping etc. becomes smoother and easier.

So, these were some of the best eCommerce development platforms that are successfully ruling in the business market of 2017.



Source by Rob Stephen

What Are the Best E-Commerce Platforms for Your Business?

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Picking the correct e-commerce platform is important for the success of your business. You’re picking the features you need, but on the other hand you’re picking up the challenges you will face as your business develops or changes. The versatility, flexibility, and cost of your platform can work possibly in support of you.

Before you compare ecommerce platforms, it’s a smart thought to have already sorted-out a great deal of your abilities and strategies. For example, there are some platforms which are better for those that are SEO-focused. You would prefer not to make your e-commerce site and afterwards realize it’s not optimized for your strategy. While some platforms will feel restrictive to those who have coding abilities, those who don’t have that expertise may greatly benefit from the straightforwardness of the same platforms.

Keeping your priorities as a primary concern, go along with us as we take a glance at the six best e-commerce platforms currently available.

1) WooCommerce

For quite a while, WooCommerce dominated its market. As a direct WordPress plug-in, it actually has a great deal to bring to the table, especially for those businesses which have a website and are bouncing into e-commerce unexpectedly. WooCommerce has high adaptability and built-in analytics. The platform likewise has all day, every day customers uphold, like practically all e-commerce platforms.

The plug-in itself is free, yet you actually need to have your site and pay for some related expenses. In the event that you need an across the board package, competitors, for example, Squarespace may make more sense for you.

2) Shopify

Shopify is overwhelmingly well known. It is the e-commerce platform of choice for those who rely on social media marketing to sell or who do outsourcing. The platform is simple, flexible, and scalable from little to medium-sized businesses. You additionally needn’t bother knowing a coding language’s knowledge to use it. Instead, the platform has a drag and drop interface that permits you to construct your site.

Shopify focuses on selling and provides a ton of customer experience management (CEM) and up-sell features. However, shopify does have a struggle to handle the largest stores. Shopify Plus may help you develop into a larger store, yet in case you’re already a big retailer, it may not be the correct choice for you.

3) Big Commerce

Numerous businesses wind up narrowing down their choice between Shopify and BigCommerce. Not exclusively can Big Commerce handle the massive stores that Shopify struggles with, however it likewise offers stronger SEO performance. It has a one-page checkout experience that could help your conversion, yet it comes up short on the one-click up-sells that Shopify does so well.

Whether or not BigCommerce will work for you over Shopify depends on your own strategy, of course. On the off chance that you do choose BigCommerce, you can expect high customizability (if you have coding abilities) and steady customer support. However, you can likewise expect a higher price tag for many features that other platforms include in their fundamental plans.

4) OpenCart

If the bigger price tag of Big Commerce is not feasible, you may appreciate OpenCart instead. It’s open-source and free-to-use, in spite of the fact that you can invest in addons, which range in expense from free to $100. There are many extra alternatives, some with features you would have to pay for elsewhere.

The platform likewise requires a great deal of coding knowledge, because it’s exceptionally customizable, but because their support isn’t pretty much as solid as other platforms. In the case of something going wrong, you may need to tinker with your website yourself while OpenCart chips away at getting back to you.

Conclusion

Ultimately, the best ecommerce platform for your business will be one that matches your coding abilities and expectations for development, both in volume and number of items offered.

The correct platform ought to likewise permit you to use the marketing and customer experience strategies that you need to thrive.

Whichever you choose, don’t surge your decision to choose the correct e-commerce platform-it’s a complicated decision that will have a significant effect on your business.



Source by Raj Kumar

Top Ecommerce Platforms for Success of Online Stores

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With the help of ecommerce platform providers, it has become easy to build an online store. However, to grab the attention of customers and convince them to buy from your online store needs more efforts.

In spite of the neck to neck competition in the ecommerce industry, you may have noticed that some online stores manage to gain the attention of customers. How do these online stores manage to choose the top ecommerce platforms which would help them in effectively selling the wide category of products? What are the tips that help the ecommerce platforms to being the favorite choice of the online store owners?

Let’s take a look at the 4 helpful tips which can help in achieving success.

Eye catching ecommerce website templates- It’s not just the variety of products that attract the customers but also the attractive website. Beautiful design themes should be a part of your website as it is necessary for creating an engaging site. Also providing facility to optimize themes across various devices and providing convenient ways for shopping can be a cherry on the cake. This can be achieved by implementing the UI/ UX techniques which help in building up an engaging website.

Make your brand mobile ready- Top ecommerce platforms ensure that the power of mobile commerce is utilized in a smart way. In an era where mobile phones have become a necessity for almost every one of us, creating mobile friendly website can’t be missed at all. The online websites need to be easily accessible from all the basic to high-level mobile devices. Store owners can leverage the latest technology to build a quick loading site and provide the best shopping experience to the customers on their mobile phones.

Utilizing the power of social media- Visiting various social media sites is a part of the daily routine of almost each and every customer. Apart from being connected to friends and family, people use social media to look for various products that they need. Top ecommerce platforms provide the facility of integration with various social media channels and carefully analyze the visitors and followers which is itself a good marketing strategy. Depending on the preference of your customers, you can arrange various contests and offer discounts to encourage the customers to buy from your store..

Offering a personalized touch with the marketing deals- One of the best ways to create a reputation for your online store is by engaging the customers with multiple channels and offering them a personalized touch. Keeping the customers updated regarding the new product launches, offers, deals etc using the browser and PUSH notifications, SMS, emails can help in better sales. It becomes easy to pull the customers back to your site using these effective marketing tools.

There are several top ecommerce platforms on the market that provides various features that can help you create an online store. Analysing the requirements and target of your online business is the first step to do before choosing a suitable platform.



Source by Gaurav Jain