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Backlinks Rank & Drive Traffic to Your Site/Store/Video

Whether you're brand new to link building or have been doing it for a while, we're sure you'll find something useful in this guide. The landscape of SEO and link building is always changing, and today, the importance of building high-quality links has never been higher.

Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition.

You see, backlinks are important because they’re used as Google’s reputation tool. Since their main aim is to point searchers in the direction of the best possible result for their query, they won’t point searchers in the direction of a site that’s writing to crickets.

Instead, they want to point them to a popular website—because a popular website means it has a good reputation and can be trusted.

I’m not going to bore you with the whole, “Google wants to show the best results…” spiel that I just (potentially) bored you with.

You know that by now.

However, that same philosophy applies when we’re talking about the added benefit of referral traffic to your site, through your juicy backlinks.

Think about it: Google won’t trust a website that doesn’t get any traffic. Naturally, it’d sit lower down in the SERPs.

But, sites with lots of traffic must be trustworthy and offer some value… Am I right?

No matter whether it’s through a social media share, guest post submission or directory listing, anyone who clicks a backlink and lands on your site helps to boost your referral traffic.

So, when you’re implementing your own link building strategy, aim for backlinks from relevant, high-quality sites with a Domain Authority of 40+. These websites have a bigger, established audience—and a better chance of increasing overall traffic to your own website.

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