Simón Cohen, Founder and CEO of Henco Logistics – The CEO Journal


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Henco Logistics is a world-class logistics firm based mostly in Mexico that makes a speciality of worldwide cargo transportation by way of air, sea and land. Based by CEO Simón Cohen in April 1998 and constructed on the premise of individuals over revenue, the corporate is a powerful participant on the worldwide stage. But even it couldn’t escape the perils of the COVID-19 pandemic unscathed.
“The primary day of the pandemic, we have been actually scared as a result of we thought the logistics business was going to break down. The world was alleged to collapse,” he remembers. “We didn’t know what was going to occur, however I made a promise to my people who they’d not lose their jobs. That they had protected my firm for greater than 20 years, and I made a promise that I might shield them.”
The primary three months, Simón says, have been horrible and wrought with super stress. “We misplaced gross sales within the double digits. It was horrible,” he says. “However after that, every little thing began returning to regular. I imagine we have been one of many few firms on the earth that continued to pay excessive bonuses to our employees through the pandemic.
“I wished them to think about themselves as homeowners and to do this, it was crucial to make the accountability and accountability, in addition to the rewards, theirs. In flip, our employees have been so motivated and targeted. They felt they have been working for an excellent firm and went that further mile, giving it their all.”
The results of this further effort was exponential development after these preliminary months. “Our volumes grew extremely properly on this very sophisticated and saturated logistics market, proving that working as an actual workforce, we are able to thrive,” Simón says. “Individuals first, and income as a consequence – not as an goal.”
Simón is not any stranger to life-changing occasions that, like COVID-19, spark unbelievable change. When he began Henco Logistics, he was, unsurprisingly, totally dedicated to the enterprise. “I used to be satisfied that I wished to be a winner. I used to be targeted on creating wealth and forgot about every little thing else,” he shares. “I forgot to deal with my physique, my thoughts and my household, and I obtained sick.”
He was identified with a coronary heart situation and since then he says his life hasn’t been the identical. “That prognosis made me notice simply how weak all of us are. It was humbling. Now we have two ft on the bottom, solely right here for a couple of years, by no means realizing when it’s going to all finish,” he says. “It led me to an epiphany; I wished to do higher than simply earn cash and work. I wished to transcend and go away a legacy.”
For positive, we’re going to be the primary Mexican world logistics firm, interval.
Since 2008, Simón has been dedicated to constructing that legacy. “My mission in life is to unfold happiness. And that’s precisely what I work for; it’s my objective. When you could have a objective, it should be shared with as many individuals as potential,” he insists.
With this sturdy perception charting his course, he turned knowledgeable speaker, motivating teams around the globe. He additionally turned an writer, penning “jewels of knowledge” in his e book Fulfilled. And he’s persistently energetic on social media, spreading happiness far and broad.
Since Simón’s epiphany, superb issues have occurred with Henco Logistics as properly. “Henco Logistics has grown tenfold since we began specializing in folks and their wellbeing, happiness and satisfaction over revenue,” he beams. “We’re one of the crucial well-known logistics firms within the space. And I’m really proud, honored and humbled by what we’ve achieved, taking excellent care of individuals with my award-winning philosophy of ‘Excessive Efficiency, Pleased Individuals’.”
This philosophy has garnered numerous consideration on the worldwide stage, presenting Simón with a number of talking engagements at main organizations, together with Harvard Enterprise College. Constructed on the three pillars of wellness, mindfulness and happiness, ‘Excessive Efficiency, Pleased Individuals’ is a novel philosophy that gives a highway map to changing into a excessive performer in enterprise.
“The primary pillar, wellness, is very essential to the logistics world, the place the demand is to be awake 24/7,” he explains. “This pillar focuses on consuming and sleeping properly and exercising; having an empowered physique.
“Mindfulness is the second pillar, and it highlights the significance of being linked and at peace with one’s thoughts. Lastly, the third pillar is happiness, which facilities round one’s life objective. And changing into a excessive performer is the results of appearing on these pillars.”
However Simón says it doesn’t cease there. When his philosophy is utilized, it has far-reaching advantages, impacting upon greater than Henco Logistics workers. “The philosophy goes all the way in which to our suppliers, our rivals and their households; it trickles down, altering all the world for the higher,” he shares.
For the long run, Simón plans to maintain Henco Logistics following the identical people-first path whereas rising the corporate. “We’re going to maintain specializing in our folks, our prospects and the human facet of logistics,” he says.
“Moreover, we’re specializing in enlargement. We’re going to be in China and within the US. And, for positive, we’re going to be the primary Mexican world logistics firm, interval.”
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Phrases – Julie Cooper

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