Perpetually 21 Launches at JCPenney Shops and On-line – Attire Information

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JCPenney has introduced it has added Perpetually 21 to its portfolio of nationwide manufacturers. The partnership brings a curated assortment of core ladies's merchandise, development items and unique collaborations to 100 JCPenney shops and on-line. Picture: Enterprise Wire
By Tyler Shultz | Tuesday, December 28, 2021
JCPenney has introduced it has added Perpetually 21 to its portfolio of nationwide trend manufacturers accessible at JCPenney shops nationwide and on-line.
JCPenney intends to enchantment to teenagers and youthful adults with the partnership and hope to draw Perpetually 21’s Gen Z buyer base.
“Perpetually 21’s relationship with the Technology Z buyer is an ideal alignment for JCPenney, who can be dedicated to bringing innovation, pleasure and trend to a younger client that understands the rapidly evolving tendencies in trend,” mentioned Jarrod Weber, group president way of life, chief model officer of way of life at Genuine Manufacturers Group, proprietor of Perpetually 21. “We’re significantly happy to convey each corporations collectively for the launch of this inventive model and advertising alternative.”
The partnership brings a curated assortment of core ladies’s merchandise, development items and unique collaborations from Perpetually 21 to 100 JCPenney shops. The assortment of tops, bottoms and attire function neutrals and trending design aesthetics like velvet and floral. The launch is being pushed by a 360-marketing marketing campaign that includes in-store, e-commerce, social media and direct-mail promotions.
JCPenney additionally introduced a group in collaboration with “Sports activities Illustrated” in early December. The “Sports activities Illustrated for JCPenney” assortment options attire for males, ladies and youngsters and can be available in shops and on-line starting Jan. 6.

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