Immortals and Progressive Insurance coverage℠ Announce Multi-12 months League of Legends Naming Rights Deal – Yahoo Finance

Immortals secures entitlement sponsorship with the Ohio-based Insurance coverage firm following a relocation to the Nice Lakes Area in Nov '21
DETROIT, Jan. 13, 2022 /PRNewswire/ — Immortals, a Nice Lakes-based gaming and esports group, and Progressive Insurance coverage, the third largest auto insurer within the nation, have formally introduced an unique, multi-year entitlement settlement. Immortals' League of Legends ("LCS") groups will now compete as "Immortals Progressive." That is the esports group's first ever LCS naming rights sponsorship; Progressive may also function the official insurance coverage sponsor of Immortals.
As a part of the announcement, Immortals Progressive revealed its "Northern Lights" themed jerseys and branding that pay homage to the northern lights and Nice Lakes Area, residence for each Progressive Insurance coverage and Immortals.
"Our new branding previews how we intend to combine visible representations of the Nice Lakes Area all through our merchandise, content material and different collateral," mentioned Brad Peters, Immortals Director of Model. "This jersey design demonstrates how we’re breaking the normal mildew of what followers count on to see from esports groups visually." The brand new jersey design is on the market for buy now at
As well as, Immortals Progressive will deliver plenty of entertaining and interactive initiatives to the gaming neighborhood in 2022, together with:
Neighborhood Tournaments: Followers can have the chance to compete in three neighborhood tournaments, all of which will likely be dwell streamed on Twitch. LCS expertise and influencers will commentate the video games on broadcast to drive neighborhood engagement and viewership.
Progressive Gaming: Progressive will function the presenting sponsor of a branded streaming program with 16 streams all through 2022. Streams will likely be headlined by Immortals content material creator AriaSaki and LCS gamers, PowerOfEvil, WildTurtle, Revenge, Future, and Xerxe. Streams will happen a number of instances monthly on the expertise Twitch channels and can function customized Progressive banners and probabilities for viewers to win gaming prizes from Immortals Progressive.
We Win, You Win Giveaways: Immortals Progressive pays it ahead by giveaways hosted on the staff Twitter after every LCS win. Deliberate giveaway objects embrace staff merch, Riot factors and different gaming prizes.
Minecraft Activations: Immortals and Progressive will collaborate on constructing a customized branded digital area in a public Minecraft server the place Immortals Progressive will host constructing contests and customized video games for followers, each with gaming-themed prizes.
Immortals Progressive appears to be like ahead to connecting the Nice Lakes Area by community-driven activations, customized gaming content material, streams and giveaways, all with the assist of a Fortune 500 firm.
"We stay up for persevering with our relationship with Immortals because the staff's LCS entitlement sponsor," mentioned Jay VanAntwerp, Media Enterprise Chief at Progressive. "We're excited to work with Immortals all through the upcoming season to deliver followers and members of the gaming neighborhood enjoyable and fascinating content material from the gamers in addition to activations and distinctive alternatives to work together with the staff."
The LCS Lock In event begins at present, January thirteenth. Viewers can tune in to look at Immortals Progressive compete of their first match Saturday, January fifteenth on LCS Twitch and YouTube.
About Immortals
Immortals is a U.S.-based skilled esports group representing the Nice Lakes Area, with a mission to function the area's gateway to all issues gaming. Immortals is devoted to utilizing gaming as a connective drive linking its gamers, influencers and creators, followers, employees, and the broader gaming neighborhood. Immortals competes throughout a number of premier esports titles, together with League of Legends (LCS), VALORANT, and Wild Rift.
About Progressive
Progressive Insurance coverage℠ makes it simple to grasp, purchase and use automotive insurance coverage, residence insurance coverage, and different safety wants. Progressive gives selections so shoppers can attain us every time, wherever and nevertheless it's most handy—on-line at, by cellphone at 1-800-PROGRESSIVE, on a cellular system or in-person with an area agent.
Progressive offers insurance coverage for private and industrial autos and vans, bikes, boats, leisure automobiles, and houses; it’s the third largest auto insurer within the nation, a number one vendor of motorbike and industrial auto insurance coverage, and one of many prime 15 householders insurance coverage carriers.
Based in 1937, Progressive continues its lengthy historical past of providing buying instruments and providers that save prospects money and time, like Identify Your Worth®, Snapshot®, and HomeQuote Explorer®.
The Frequent Shares of The Progressive Company, the Mayfield Village, Ohio-based holding firm, commerce publicly at NYSE: PGR.
Media Contact: Anne Polkinghorn,
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