How Denis Lagutenko Got here to Affiliate Advertising and Turned a Chief within the Affiliate Business. – Tech Occasions


How Denis Lagutenko Came to Affiliate Marketing and Became a Leader in the Affiliate Industry.
(Picture : Deep Wadhwa)

When Russian retail was solely simply beginning to go surfing, Denis Lagutenko, a twenty-five 12 months previous graduate of the MIEM with a level in engineering, opened his first Web enterprise. Together with a associate, he was promoting laptop computer baggage, telephone circumstances and different small gadgets.
The shops had been growing slowly, and one factor was clear: the standard strategies of promotion weren’t sufficient to maintain up with the digital market. Denis wanted another and that’s when he realized about affiliate internet marketing. With the assistance of his fellow site owners, Lagutenko started to check affiliate networks as a brand new channel for locating clients. 
The outcome was spectacular, and the younger entrepreneur realized that he had discovered the path to maneuver in. Denis continued to check Web advertising, attended greater than 50 trade conferences and at last turned satisfied that he had discovered probably the most promising and scalable device for attracting clients on-line. 
“Each enterprise wants visitors,” claims Lagutenko, “and it should be focused. Internet affiliate marketing is efficient exactly as a result of it really works totally on the Price Per Motion (CPA) mannequin. It signifies that cost must be made just for the attraction of shoppers who’ve taken a particular motion. It is a win-win state of affairs: an advertiser can optimize their model promotion prices and a webmaster can calculate his margin prematurely based mostly on the supply of visitors he’s working with.”
The deeper Denis received into affiliate internet marketing, the clearer he realized that it was the long run, and the flexibility to generate focused leads was a worthwhile enterprise asset that was value investing in. 
Lagutenko quickly opened his personal promoting company, AdsProfit, which rapidly gained worldwide company standing. 
Nevertheless, it was not sufficient for Lagutenko to simply create a profitable mission. His subsequent aim was to share his expertise additional and construct up the experience of different Russian specialists.
In 2014 the aim started to turn into a actuality and the primary KINZA web advertising convention appeared in Russia, which introduced collectively greater than 1,500 members on-line and offline. The occasion was based mostly on the subject of creating wealth on the Web with contextual promoting, Yandex and AdSense, affiliate networks, hyperlinks, in addition to shopping for and promoting of internet sites.
The primary benefit of the convention was the absence of affiliation with any corporations in affiliate internet marketing. This allowed members to objectively consider the market and draw their very own conclusions from the speeches of consultants who had been invited to KINZA solely on the idea of their achievements {and professional} background. 
Every time the convention was getting larger in all respects: the variety of members, audio system, and networking codecs was rising. KINZA was the primary occasion within the affiliate internet marketing sphere which launched the internationally well-known Velocity Networking, fast acquaintances with a purpose to get as many helpful enterprise contacts as attainable. One other innovation was a particular cellular app for on-line networking earlier than the beginning of the convention.
Networking itself is a key concept round which the group of any Web advertising occasions is constructed. For those who create all of the situations for snug communication, the connections folks will make with one another can convey huge income in the long term. 
“Let me share a case of one among my trade colleagues. After attending KINZA convention in 2019, he was including purchasers and companions that he had met for over two years to his CRM system,” says Lagutenko. “And now think about, these purchasers introduced him 1.5 million rubles of net earnings! On common, one individual attending the convention spends about 25 thousand rubles, together with the ticket and all prices related to a enterprise journey. The advantages are apparent, which is why whole groups and even delegations come to KINZA.”
By 2021 Denis realized that his mission had all the probabilities to increase into overseas markets, and collectively together with his workforce he rebranded it. Consequently, the worldwide convention turned a cross-continental discussion board KINZA 360. The brand new naming couldn’t have higher mirrored the shift in positioning and the ultimate transition from a narrower section (web optimization) to a a lot wider one (affiliate internet marketing). The primary renewed KINZA was held on September ninth in Moscow, gathering over 2,000 web entrepreneurs and for the primary time within the historical past of the trade combining two codecs: on-line and offline. Even the closed borders didn’t stop Lagutenko from taking the occasion to a essentially new stage. Discussion board members couldn’t solely watch the reside broadcast of professional speeches, but in addition hook up with a particular on-line stage, the place audio system from Latin America, Britain and the Asia-Pacific area shared their experiences.

KINZA 360 in Moscow:

Location

MUSIC MEDIA DOME. The most important media house on the planet, twice listed within the Guinness Guide of Information for the most important projection surfaces and the display screen as tall as an eight-story constructing.

Variety of members

2,500 folks attend the discussion board in individual, and 5,000 extra watch the audio system’ displays on-line in English and Spanish.

Velocity Networking

The Velocity Relationship format labored out completely for the members, so the organizers needed to enhance the variety of tables and circles. On common, an hour of networking can get 20+ helpful contacts.

Exhibit Corridor

Within the exhibit corridor the representatives of greater than 60 affiliate networks, direct advertisers and different helpful companies for associates had been positioned. Contributors had been capable of speak face-to-face, obtain particular person situations, non-public insights in addition to discover a workforce.

KINZA AWARDS

One other innovation of the discussion board was the unbiased KINZA AWARDS, the place well-known affiliate networks, influencers and media competed in 15 classes. The winners had been chosen by open voting on the official web site of the award and the awards ceremony befell in the course of the after-party

KINZA 360 in Moscow:
Location
MUSIC MEDIA DOME. The most important media house on the planet, twice listed within the Guinness Guide of Information for the most important projection surfaces and the display screen as tall as an eight-story constructing.
Variety of members
2,500 folks attend the discussion board in individual, and 5,000 extra watch the audio system’ displays on-line in English and Spanish.
Velocity Networking
The Velocity Relationship format labored out completely for the members, so the organizers needed to enhance the variety of tables and circles. On common, an hour of networking can get 20+ helpful contacts.
Exhibit Corridor
Within the exhibit corridor the representatives of greater than 60 affiliate networks, direct advertisers and different helpful companies for associates had been positioned. Contributors had been capable of speak face-to-face, obtain particular person situations, non-public insights in addition to discover a workforce.
KINZA AWARDS
One other innovation of the discussion board was the unbiased KINZA AWARDS, the place well-known affiliate networks, influencers and media competed in 15 classes. The winners had been chosen by open voting on the official web site of the award and the awards ceremony befell in the course of the after-party
Lastly, in October 2021 Dennis Lagutenko held the primary KINZA discussion board outdoors of Russia, specifically in Kyiv. In keeping with the suggestions from the members, KINZA Kyiv outshone all of the conferences that had been beforehand held in Ukraine.
“Advertising and promotion by way of social networks additionally performed a giant function right here,” Denis says. “We made it attainable for  KINZA Moscow to draw the eye of your complete Russian and CIS affiliate neighborhood. Virtually two months earlier than KINZA Kyiv the natural progress of subscribers within the official Instagram account and Telegram chat was over 2000 and 1000 folks respectively. The thrill in regards to the discussion board was so nice that we had been bought out only a few days earlier than the occasion and needed to enhance the quota from 2000 to 2600 tickets. Nevertheless, even these received bought out too rapidly.”
KINZA Kyiv was step one of Lagutenko to increase the geography of the model and enhance its recognition overseas. Right this moment KINZA is already probably the most influential affiliate internet marketing occasion in Russia and CIS. Sooner or later, Denis intends to carry the discussion board in Central Europe, in addition to to arrange comparable occasions in the US and Latin America.
“Web advertising is a really dynamic discipline. Right this moment you could be on the head of the market, however tomorrow there can be new trendsetters and you can be left behind. That’s the reason networking cannot be restricted to simply attending trade conferences. Professionals want to speak regularly in order that they’ll sustain with the information and share their experience with one another, which is able to transfer the affiliate trade ahead.”
Thus, Lagutenko had the thought of making a non-public membership for leaders within the discipline of Web advertising, CPA.membership. The mission is a platform for exchanging enterprise expertise in a confidential setting. Residents of the membership assist one another to develop each professionally and financially. Affiliate community representatives get high quality visitors, good protection and alternatives for ongoing cooperation. Site owners get help, the most effective situations from dependable companions and the chance to develop amongst profitable like-minded folks.
CPA.membership unites solely the most effective representatives of the affiliate internet marketing with earnings from $10,000 per 30 days. Denis is eager to make the membership at all times a protected territory for making offers. That’s the reason it’s inconceivable to hitch it and not using a suggestion from no less than two energetic members. Solely a specialist, who has obtained robust help from the neighborhood and has introduced one thing revolutionary into the affiliate sphere, turns into a resident.
“CPA.membership is predicated on three foremost ideas: belief, privateness and absence of administration from the skin. Nobody however the residents themselves know the way to arrange their enterprise communication in the easiest way, so I at all times convey all essential points to dialogue throughout the neighborhood.”

CPA.membership member advantages:

  • Unique networking with main site owners, profitable businessmen and moneymakers.

  • Skill to deal with enterprise points rapidly with the homeowners of corporations with a turnover of $1,000,000.

  • Distinctive phrases of cooperation with well-known affiliate applications, cost companies and different corporations, which give companies in affiliate internet marketing.

  • Snug lodging and the most effective seats on the brightest offline occasions, conferences and events in affiliate internet marketing.

CPA.membership member advantages:
Unique networking with main site owners, profitable businessmen and moneymakers.
Skill to deal with enterprise points rapidly with the homeowners of corporations with a turnover of $1,000,000.
Distinctive phrases of cooperation with well-known affiliate applications, cost companies and different corporations, which give companies in affiliate internet marketing.
Snug lodging and the most effective seats on the brightest offline occasions, conferences and events in affiliate internet marketing.
The mission additionally has its personal YouTube channel, the place yow will discover interviews with premium members of the neighborhood (from profitable site owners to homeowners of main affiliate tasks) in addition to video experiences from non-public occasions of the membership and its companions.
In the meanwhile CPA.membership is the most important and {most professional} neighborhood of web entrepreneurs in Jap Europe. There are greater than 350 members and the variety of new purposes is rising each month. Everybody who works in affiliate internet marketing desires to be a member of CPA.membership. 
With so many alternative tasks in his background, Denis Lagutenko has rapidly turn into an influencer for the neighborhood of Web entrepreneurs in Russia and the CIS. In 2019 he was acknowledged as the most effective enterprise blogger in line with the Trend Folks Awards. In the meanwhile, Denis’s Instagram account has greater than 450 thousand followers, who actively observe his skilled and private life. 
Lagutenko is invited as an Web advertising professional by influential media shops in Russia and the world, comparable to Lenta.ru, Fontanka.ru, Profile.ru, Investing.com, The London Financial and Entrepreneur, in addition to YouTube channels and enterprise golf equipment. He lately turned a member of the jury for the acclaimed Enterprise Success competitors for entrepreneurs, the place he judged finalists within the “Finest Web Challenge” and “Digital Economic system” classes together with leaders of outstanding Russian corporations, together with VTB, Otkritie Financial institution and OPORA RUSSIA, the most important affiliation of entrepreneurs.
“For me, judging expertise is a chance to take a look at my experience once more, however from a special angle,” Lagutenko admits. “When you find yourself close to the most effective entrepreneurs within the nation and also you analyze tasks of younger specialists collectively, you involuntarily assess your stage of information, examine it with others, take one thing to your discover and, because of this, discover new factors for progress. That’s the reason I counsel all startups that need to make a reputation for themselves to not be afraid to participate in such prestigious competitions. This is similar networking that offers you a useful likelihood to construct direct communication with probably the most proficient entrepreneurs, which often takes years of exhausting work.”
Denis himself and his contribution to the digital transformation of contemporary enterprise have been acknowledged by Funding Leaders and Digital Leaders awards. The latter was particularly important for Lagutenko as a result of he and his company ADSbase received within the “Digital Chief of the Yr 2020-2021” nomination, forsaking 1C Bitrix, Rostelecom, MGTS and Yota.
“It’s attainable to achieve sure heights in the event you actually like what you do. I’m at all times searching for alternatives to understand my potential and make the world round me higher. And I discover these alternatives by growing my enterprise in affiliate internet marketing.”
Denis Lagutenko goes to increase the horizons of web entrepreneurs all around the world by not solely organizing his personal trade conferences but in addition by talking on the largest worldwide occasions, comparable to Visitors&Conversion Summit and Affiliate Summit. He has already given displays for SYNERGY DIGITAL FORUM, Affiliate Convention and CPA Life, the place he instructed about present tendencies and efficient market entry methods for many who need to take their place within the affiliate internet marketing world. 
For now, Denis Lagutenko plans to develop present tasks and create new corporations within the USA, serving to native advertisers and entrepreneurs brush up on their skilled abilities. In keeping with the entrepreneur, requests for cooperation from American corporations are already coming in, which isn’t stunning, as a result of the affiliate internet marketing trade is rising quickly. 

For the reason that pandemic got here, the e-commerce sector has been rising steadily, and customers have gotten increasingly accustomed to creating transactions on-line. By 2022 the U.S. affiliate market might exceed $8 billion, which signifies that the sphere actually wants extra high quality specialists. 
“The digital world is immense,” assures Denis. “In case you have understanding of promoting platforms, comparable to Google or Fb, and know the way to correctly deal with visitors in order that it brings in actual leads, all of the doorways are open to you. That is what I like about affiliate internet marketing: right here your small business has no boundaries.”
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