How Denis Lagutenko Got here to Affiliate Advertising and marketing and Turned a Chief within the Affiliate Trade. – Tech Occasions


How Denis Lagutenko Came to Affiliate Marketing and Became a Leader in the Affiliate Industry.
(Picture : Deep Wadhwa)

When Russian retail was solely simply beginning to go surfing, Denis Lagutenko, a twenty-five yr previous graduate of the MIEM with a level in engineering, opened his first Web enterprise. Together with a associate, he was promoting laptop computer baggage, telephone instances and different small objects.
The shops had been growing slowly, and one factor was clear: the standard strategies of promotion weren’t sufficient to maintain up with the digital market. Denis wanted another and that’s when he realized about online marketing. With the assistance of his fellow site owners, Lagutenko started to check affiliate networks as a brand new channel for locating prospects. 
The consequence was spectacular, and the younger entrepreneur realized that he had discovered the route to maneuver in. Denis continued to review Web advertising and marketing, attended greater than 50 business conferences and eventually turned satisfied that he had discovered probably the most promising and scalable device for attracting prospects on-line. 
“Each enterprise wants site visitors,” claims Lagutenko, “and it should be focused. Internet online affiliate marketing is efficient exactly as a result of it really works totally on the Value Per Motion (CPA) mannequin. It signifies that fee must be made just for the attraction of shoppers who’ve taken a selected motion. This can be a win-win state of affairs: an advertiser can optimize their model promotion prices and a webmaster can calculate his margin upfront primarily based on the supply of site visitors he’s working with.”
The deeper Denis obtained into online marketing, the clearer he realized that it was the longer term, and the flexibility to generate focused leads was a worthwhile enterprise asset that was price investing in. 
Lagutenko quickly opened his personal promoting company, AdsProfit, which rapidly gained worldwide company standing. 
Nonetheless, it was not sufficient for Lagutenko to simply create a profitable venture. His subsequent objective was to share his expertise additional and construct up the experience of different Russian specialists.
In 2014 the objective started to turn into a actuality and the primary KINZA web advertising and marketing convention appeared in Russia, which introduced collectively greater than 1,500 individuals on-line and offline. The occasion was primarily based on the subject of earning money on the Web with contextual promoting, Yandex and AdSense, affiliate networks, hyperlinks, in addition to shopping for and promoting of internet sites.
The principle benefit of the convention was the absence of affiliation with any corporations in online marketing. This allowed individuals to objectively consider the market and draw their very own conclusions from the speeches of specialists who had been invited to KINZA solely on the premise of their achievements {and professional} background. 
Every time the convention was getting larger in all respects: the variety of individuals, audio system, and networking codecs was rising. KINZA was the primary occasion within the online marketing sphere which launched the internationally well-known Velocity Networking, fast acquaintances as a way to get as many helpful enterprise contacts as potential. One other innovation was a particular cellular app for on-line networking earlier than the beginning of the convention.
Networking itself is a key concept round which the group of any Web advertising and marketing occasions is constructed. If you happen to create all of the circumstances for comfy communication, the connections folks will make with one another can deliver huge income in the long term. 
“Let me share a case of certainly one of my business colleagues. After attending KINZA convention in 2019, he was including purchasers and companions that he had met for over two years to his CRM system,” says Lagutenko. “And now think about, these purchasers introduced him 1.5 million rubles of net revenue! On common, one particular person attending the convention spends about 25 thousand rubles, together with the ticket and all prices related to a enterprise journey. The advantages are apparent, which is why complete groups and even delegations come to KINZA.”
By 2021 Denis realized that his venture had all the probabilities to broaden into overseas markets, and collectively along with his group he rebranded it. Consequently, the worldwide convention turned a cross-continental discussion board KINZA 360. The brand new naming couldn’t have higher mirrored the shift in positioning and the ultimate transition from a narrower section (search engine marketing) to a a lot wider one (online marketing). The primary renewed KINZA was held on September ninth in Moscow, gathering over 2,000 web entrepreneurs and for the primary time within the historical past of the business combining two codecs: on-line and offline. Even the closed borders didn’t forestall Lagutenko from taking the occasion to a basically new degree. Discussion board individuals couldn’t solely watch the stay broadcast of professional speeches, but in addition hook up with a particular on-line stage, the place audio system from Latin America, Britain and the Asia-Pacific area shared their experiences.

KINZA 360 in Moscow:

Location

MUSIC MEDIA DOME. The most important media house on the planet, twice listed within the Guinness Ebook of Data for the biggest projection surfaces and the display screen as tall as an eight-story constructing.

Variety of individuals

2,500 folks attend the discussion board in particular person, and 5,000 extra watch the audio system’ shows on-line in English and Spanish.

Velocity Networking

The Velocity Courting format labored out completely for the individuals, so the organizers needed to enhance the variety of tables and circles. On common, an hour of networking can get 20+ helpful contacts.

Exhibit Corridor

Within the exhibit corridor the representatives of greater than 60 affiliate networks, direct advertisers and different helpful companies for associates had been positioned. Members had been capable of speak face-to-face, obtain particular person circumstances, non-public insights in addition to discover a group.

KINZA AWARDS

One other innovation of the discussion board was the unbiased KINZA AWARDS, the place well-known affiliate networks, influencers and media competed in 15 classes. The winners had been chosen by open voting on the official web site of the award and the awards ceremony came about in the course of the after-party

KINZA 360 in Moscow:
Location
MUSIC MEDIA DOME. The most important media house on the planet, twice listed within the Guinness Ebook of Data for the biggest projection surfaces and the display screen as tall as an eight-story constructing.
Variety of individuals
2,500 folks attend the discussion board in particular person, and 5,000 extra watch the audio system’ shows on-line in English and Spanish.
Velocity Networking
The Velocity Courting format labored out completely for the individuals, so the organizers needed to enhance the variety of tables and circles. On common, an hour of networking can get 20+ helpful contacts.
Exhibit Corridor
Within the exhibit corridor the representatives of greater than 60 affiliate networks, direct advertisers and different helpful companies for associates had been positioned. Members had been capable of speak face-to-face, obtain particular person circumstances, non-public insights in addition to discover a group.
KINZA AWARDS
One other innovation of the discussion board was the unbiased KINZA AWARDS, the place well-known affiliate networks, influencers and media competed in 15 classes. The winners had been chosen by open voting on the official web site of the award and the awards ceremony came about in the course of the after-party
Lastly, in October 2021 Dennis Lagutenko held the primary KINZA discussion board exterior of Russia, particularly in Kyiv. Based on the suggestions from the individuals, KINZA Kyiv outshone all of the conferences that had been beforehand held in Ukraine.
“Advertising and marketing and promotion through social networks additionally performed a giant position right here,” Denis says. “We made it potential for  KINZA Moscow to draw the eye of the whole Russian and CIS affiliate neighborhood. Nearly two months earlier than KINZA Kyiv the natural progress of subscribers within the official Instagram account and Telegram chat was over 2000 and 1000 folks respectively. The joy concerning the discussion board was so nice that we had been bought out just some days earlier than the occasion and needed to enhance the quota from 2000 to 2600 tickets. Nonetheless, even these obtained bought out too rapidly.”
KINZA Kyiv was step one of Lagutenko to broaden the geography of the model and enhance its recognition overseas. At the moment KINZA is already probably the most influential online marketing occasion in Russia and CIS. Sooner or later, Denis intends to carry the discussion board in Central Europe, in addition to to prepare comparable occasions in the USA and Latin America.
“Web advertising and marketing is a really dynamic discipline. At the moment chances are you’ll be on the head of the market, however tomorrow there will likely be new trendsetters and you can be left behind. That’s the reason networking cannot be restricted to simply attending business conferences. Professionals want to speak regularly in order that they’ll sustain with the information and share their experience with one another, which is able to transfer the affiliate business ahead.”
Thus, Lagutenko had the thought of making a non-public membership for leaders within the discipline of Web advertising and marketing, CPA.membership. The venture is a platform for exchanging enterprise expertise in a confidential surroundings. Residents of the membership assist one another to develop each professionally and financially. Affiliate community representatives get high quality site visitors, good protection and alternatives for ongoing cooperation. Site owners get help, the most effective circumstances from dependable companions and the chance to develop amongst profitable like-minded folks.
CPA.membership unites solely the most effective representatives of the online marketing with earnings from $10,000 per thirty days. Denis is eager to make the membership all the time a secure territory for making offers. That’s the reason it’s not possible to affix it and not using a advice from no less than two lively members. Solely a specialist, who has acquired sturdy help from the neighborhood and has introduced one thing revolutionary into the affiliate sphere, turns into a resident.
“CPA.membership relies on three important ideas: belief, privateness and absence of administration from the surface. Nobody however the residents themselves know the way to manage their enterprise communication in the easiest way, so I all the time deliver all essential points to dialogue throughout the neighborhood.”

CPA.membership member advantages:

  • Unique networking with main site owners, profitable businessmen and moneymakers.

  • Capacity to deal with enterprise points rapidly with the homeowners of corporations with a turnover of $1,000,000.

  • Distinctive phrases of cooperation with well-known affiliate applications, fee companies and different corporations, which offer companies in online marketing.

  • Snug lodging and the most effective seats on the brightest offline occasions, conferences and events in online marketing.

CPA.membership member advantages:
Unique networking with main site owners, profitable businessmen and moneymakers.
Capacity to deal with enterprise points rapidly with the homeowners of corporations with a turnover of $1,000,000.
Distinctive phrases of cooperation with well-known affiliate applications, fee companies and different corporations, which offer companies in online marketing.
Snug lodging and the most effective seats on the brightest offline occasions, conferences and events in online marketing.
The venture additionally has its personal YouTube channel, the place you will discover interviews with premium members of the neighborhood (from profitable site owners to homeowners of main affiliate tasks) in addition to video experiences from non-public occasions of the membership and its companions.
In the mean time CPA.membership is the biggest and {most professional} neighborhood of web entrepreneurs in Japanese Europe. There are greater than 350 members and the variety of new functions is rising each month. Everybody who works in online marketing goals to be a member of CPA.membership. 
With so many alternative tasks in his background, Denis Lagutenko has rapidly turn into an influencer for the neighborhood of Web entrepreneurs in Russia and the CIS. In 2019 he was acknowledged as the most effective enterprise blogger in response to the Style Folks Awards. In the mean time, Denis’s Instagram account has greater than 450 thousand followers, who actively comply with his skilled and private life. 
Lagutenko is invited as an Web advertising and marketing professional by influential media retailers in Russia and the world, similar to Lenta.ru, Fontanka.ru, Profile.ru, Investing.com, The London Financial and Entrepreneur, in addition to YouTube channels and enterprise golf equipment. He not too long ago turned a member of the jury for the acclaimed Enterprise Success competitors for entrepreneurs, the place he judged finalists within the “Greatest Web Undertaking” and “Digital Economic system” classes together with leaders of outstanding Russian corporations, together with VTB, Otkritie Financial institution and OPORA RUSSIA, the biggest affiliation of entrepreneurs.
“For me, judging expertise is a chance to take a look at my experience once more, however from a special angle,” Lagutenko admits. “When you’re close to the most effective entrepreneurs within the nation and also you analyze tasks of younger specialists collectively, you involuntarily assess your degree of data, evaluate it with others, take one thing to your discover and, in consequence, discover new factors for progress. That’s the reason I counsel all startups that need to make a reputation for themselves to not be afraid to participate in such prestigious competitions. This is identical networking that offers you a useful probability to construct direct communication with probably the most gifted entrepreneurs, which normally takes years of exhausting work.”
Denis himself and his contribution to the digital transformation of contemporary enterprise have been acknowledged by Funding Leaders and Digital Leaders awards. The latter was particularly vital for Lagutenko as a result of he and his company ADSbase received within the “Digital Chief of the Yr 2020-2021” nomination, abandoning 1C Bitrix, Rostelecom, MGTS and Yota.
“It’s potential to succeed in sure heights when you actually like what you do. I’m all the time on the lookout for alternatives to understand my potential and make the world round me higher. And I discover these alternatives by growing my enterprise in online marketing.”
Denis Lagutenko goes to broaden the horizons of web entrepreneurs everywhere in the world by not solely organizing his personal business conferences but in addition by talking on the greatest worldwide occasions, similar to Visitors&Conversion Summit and Affiliate Summit. He has already given shows for SYNERGY DIGITAL FORUM, Affiliate Convention and CPA Life, the place he instructed about present traits and efficient market entry methods for individuals who need to take their place within the online marketing world. 
For now, Denis Lagutenko plans to develop present tasks and create new corporations within the USA, serving to native advertisers and entrepreneurs brush up on their skilled expertise. Based on the entrepreneur, requests for cooperation from American corporations are already coming in, which isn’t stunning, as a result of the online marketing business is rising quickly. 

For the reason that pandemic got here, the e-commerce sector has been rising steadily, and customers have gotten increasingly accustomed to creating transactions on-line. By 2022 the U.S. affiliate market could exceed $8 billion, which signifies that the sector actually wants extra high quality specialists. 
“The digital world is immense,” assures Denis. “You probably have a great understanding of promoting platforms, similar to Google or Fb, and know the way to correctly deal with site visitors in order that it brings in actual leads, all of the doorways are open to you. That is what I like about online marketing: right here your online business has no boundaries.”
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