How Denis Lagutenko Got here to Affiliate Advertising and marketing and Turned a Chief within the Affiliate Trade. – Tech Instances


How Denis Lagutenko Came to Affiliate Marketing and Became a Leader in the Affiliate Industry.
(Picture : Deep Wadhwa)

When Russian retail was solely simply beginning to go surfing, Denis Lagutenko, a twenty-five 12 months outdated graduate of the MIEM with a level in engineering, opened his first Web enterprise. Together with a companion, he was promoting laptop computer baggage, cellphone circumstances and different small gadgets.
The shops have been creating slowly, and one factor was clear: the standard strategies of promotion weren’t sufficient to maintain up with the digital market. Denis wanted another and that’s when he realized about internet affiliate marketing. With the assistance of his fellow site owners, Lagutenko started to check affiliate networks as a brand new channel for locating clients. 
The consequence was spectacular, and the younger entrepreneur realized that he had discovered the path to maneuver in. Denis continued to review Web advertising, attended greater than 50 trade conferences and eventually turned satisfied that he had discovered essentially the most promising and scalable device for attracting clients on-line. 
“Each enterprise wants site visitors,” claims Lagutenko, “and it should be focused. Online marketing is efficient exactly as a result of it really works totally on the Price Per Motion (CPA) mannequin. It implies that fee needs to be made just for the attraction of shoppers who’ve taken a particular motion. This can be a win-win scenario: an advertiser can optimize their model promotion prices and a webmaster can calculate his margin upfront based mostly on the supply of site visitors he’s working with.”
The deeper Denis received into internet affiliate marketing, the clearer he realized that it was the longer term, and the flexibility to generate focused leads was a worthwhile enterprise asset that was price investing in. 
Lagutenko quickly opened his personal promoting company, AdsProfit, which shortly gained worldwide company standing. 
Nevertheless, it was not sufficient for Lagutenko to only create a profitable mission. His subsequent purpose was to share his expertise additional and construct up the experience of different Russian specialists.
In 2014 the purpose started to develop into a actuality and the primary KINZA web advertising convention appeared in Russia, which introduced collectively greater than 1,500 members on-line and offline. The occasion was based mostly on the subject of earning money on the Web with contextual promoting, Yandex and AdSense, affiliate networks, hyperlinks, in addition to shopping for and promoting of internet sites.
The primary benefit of the convention was the absence of affiliation with any firms in internet affiliate marketing. This allowed members to objectively consider the market and draw their very own conclusions from the speeches of specialists who have been invited to KINZA solely on the idea of their achievements {and professional} background. 
Every time the convention was getting greater in all respects: the variety of members, audio system, and networking codecs was rising. KINZA was the primary occasion within the internet affiliate marketing sphere which launched the internationally well-known Pace Networking, fast acquaintances as a way to get as many helpful enterprise contacts as potential. One other innovation was a particular cellular app for on-line networking earlier than the beginning of the convention.
Networking itself is a key thought round which the group of any Web advertising occasions is constructed. For those who create all of the circumstances for comfy communication, the connections individuals will make with one another can deliver huge income in the long term. 
“Let me share a case of certainly one of my trade colleagues. After attending KINZA convention in 2019, he was including shoppers and companions that he had met for over two years to his CRM system,” says Lagutenko. “And now think about, these shoppers introduced him 1.5 million rubles of net revenue! On common, one particular person attending the convention spends about 25 thousand rubles, together with the ticket and all prices related to a enterprise journey. The advantages are apparent, which is why whole groups and even delegations come to KINZA.”
By 2021 Denis realized that his mission had all the probabilities to develop into international markets, and collectively along with his crew he rebranded it. Consequently, the worldwide convention turned a cross-continental discussion board KINZA 360. The brand new naming couldn’t have higher mirrored the shift in positioning and the ultimate transition from a narrower section (web optimization) to a a lot wider one (internet affiliate marketing). The primary renewed KINZA was held on September ninth in Moscow, gathering over 2,000 web entrepreneurs and for the primary time within the historical past of the trade combining two codecs: on-line and offline. Even the closed borders didn’t forestall Lagutenko from taking the occasion to a essentially new degree. Discussion board members couldn’t solely watch the reside broadcast of knowledgeable speeches, but in addition hook up with a particular on-line stage, the place audio system from Latin America, Britain and the Asia-Pacific area shared their experiences.

KINZA 360 in Moscow:

Location

MUSIC MEDIA DOME. The biggest media house on the planet, twice listed within the Guinness Guide of Information for the most important projection surfaces and the display screen as tall as an eight-story constructing.

Variety of members

2,500 individuals attend the discussion board in particular person, and 5,000 extra watch the audio system’ shows on-line in English and Spanish.

Pace Networking

The Pace Relationship format labored out completely for the members, so the organizers needed to enhance the variety of tables and circles. On common, an hour of networking can get 20+ helpful contacts.

Exhibit Corridor

Within the exhibit corridor the representatives of greater than 60 affiliate networks, direct advertisers and different helpful providers for associates have been positioned. Contributors have been capable of speak face-to-face, obtain particular person circumstances, non-public insights in addition to discover a crew.

KINZA AWARDS

One other innovation of the discussion board was the unbiased KINZA AWARDS, the place well-known affiliate networks, influencers and media competed in 15 classes. The winners have been chosen by open voting on the official web site of the award and the awards ceremony passed off throughout the after-party

KINZA 360 in Moscow:
Location
MUSIC MEDIA DOME. The biggest media house on the planet, twice listed within the Guinness Guide of Information for the most important projection surfaces and the display screen as tall as an eight-story constructing.
Variety of members
2,500 individuals attend the discussion board in particular person, and 5,000 extra watch the audio system’ shows on-line in English and Spanish.
Pace Networking
The Pace Relationship format labored out completely for the members, so the organizers needed to enhance the variety of tables and circles. On common, an hour of networking can get 20+ helpful contacts.
Exhibit Corridor
Within the exhibit corridor the representatives of greater than 60 affiliate networks, direct advertisers and different helpful providers for associates have been positioned. Contributors have been capable of speak face-to-face, obtain particular person circumstances, non-public insights in addition to discover a crew.
KINZA AWARDS
One other innovation of the discussion board was the unbiased KINZA AWARDS, the place well-known affiliate networks, influencers and media competed in 15 classes. The winners have been chosen by open voting on the official web site of the award and the awards ceremony passed off throughout the after-party
Lastly, in October 2021 Dennis Lagutenko held the primary KINZA discussion board outdoors of Russia, particularly in Kyiv. In line with the suggestions from the members, KINZA Kyiv outshone all of the conferences that have been beforehand held in Ukraine.
“Advertising and marketing and promotion by way of social networks additionally performed a giant position right here,” Denis says. “We made it potential for  KINZA Moscow to draw the eye of the whole Russian and CIS affiliate neighborhood. Nearly two months earlier than KINZA Kyiv the natural development of subscribers within the official Instagram account and Telegram chat was over 2000 and 1000 individuals respectively. The thrill concerning the discussion board was so nice that we have been offered out just some days earlier than the occasion and needed to enhance the quota from 2000 to 2600 tickets. Nevertheless, even these received offered out too shortly.”
KINZA Kyiv was step one of Lagutenko to develop the geography of the model and enhance its recognition overseas. At present KINZA is already essentially the most influential internet affiliate marketing occasion in Russia and CIS. Sooner or later, Denis intends to carry the discussion board in Central Europe, in addition to to arrange related occasions in the USA and Latin America.
“Web advertising is a really dynamic subject. At present you might be on the head of the market, however tomorrow there can be new trendsetters and you can be left behind. That’s the reason networking cannot be restricted to only attending trade conferences. Professionals want to speak regularly in order that they’ll sustain with the information and share their experience with one another, which can transfer the affiliate trade ahead.”
Thus, Lagutenko had the concept of making a non-public membership for leaders within the subject of Web advertising, CPA.membership. The mission is a platform for exchanging enterprise expertise in a confidential atmosphere. Residents of the membership assist one another to develop each professionally and financially. Affiliate community representatives get high quality site visitors, good protection and alternatives for ongoing cooperation. Site owners get assist, the most effective circumstances from dependable companions and the chance to develop amongst profitable like-minded individuals.
CPA.membership unites solely the most effective representatives of the internet affiliate marketing with earnings from $10,000 per 30 days. Denis is eager to make the membership at all times a protected territory for making offers. That’s the reason it’s not possible to hitch it with no advice from not less than two lively members. Solely a specialist, who has acquired sturdy assist from the neighborhood and has introduced one thing revolutionary into the affiliate sphere, turns into a resident.
“CPA.membership is predicated on three fundamental rules: belief, privateness and absence of administration from the skin. Nobody however the residents themselves know how you can arrange their enterprise communication in the easiest way, so I at all times deliver all vital points to dialogue throughout the neighborhood.”

CPA.membership member advantages:

  • Unique networking with main site owners, profitable businessmen and moneymakers.

  • Skill to handle enterprise points shortly with the homeowners of firms with a turnover of $1,000,000.

  • Distinctive phrases of cooperation with well-known affiliate packages, fee providers and different firms, which offer providers in internet affiliate marketing.

  • Snug lodging and the most effective seats on the brightest offline occasions, conferences and events in internet affiliate marketing.

CPA.membership member advantages:
Unique networking with main site owners, profitable businessmen and moneymakers.
Skill to handle enterprise points shortly with the homeowners of firms with a turnover of $1,000,000.
Distinctive phrases of cooperation with well-known affiliate packages, fee providers and different firms, which offer providers in internet affiliate marketing.
Snug lodging and the most effective seats on the brightest offline occasions, conferences and events in internet affiliate marketing.
The mission additionally has its personal YouTube channel, the place you will discover interviews with premium members of the neighborhood (from profitable site owners to homeowners of main affiliate initiatives) in addition to video stories from non-public occasions of the membership and its companions.
For the time being CPA.membership is the most important and {most professional} neighborhood of web entrepreneurs in Jap Europe. There are greater than 350 members and the variety of new purposes is rising each month. Everybody who works in internet affiliate marketing goals to be a member of CPA.membership. 
With so many alternative initiatives in his background, Denis Lagutenko has shortly develop into an influencer for the neighborhood of Web entrepreneurs in Russia and the CIS. In 2019 he was acknowledged as the most effective enterprise blogger in line with the Vogue Individuals Awards. For the time being, Denis’s Instagram account has greater than 450 thousand followers, who actively observe his skilled and private life. 
Lagutenko is invited as an Web advertising knowledgeable by influential media retailers in Russia and the world, reminiscent of Lenta.ru, Fontanka.ru, Profile.ru, Investing.com, The London Financial and Entrepreneur, in addition to YouTube channels and enterprise golf equipment. He just lately turned a member of the jury for the acclaimed Enterprise Success competitors for entrepreneurs, the place he judged finalists within the “Greatest Web Mission” and “Digital Financial system” classes together with leaders of outstanding Russian firms, together with VTB, Otkritie Financial institution and OPORA RUSSIA, the most important affiliation of entrepreneurs.
“For me, judging expertise is a chance to take a look at my experience once more, however from a distinct angle,” Lagutenko admits. “When you’re close to the most effective entrepreneurs within the nation and also you analyze initiatives of younger specialists collectively, you involuntarily assess your degree of information, evaluate it with others, take one thing to your discover and, in consequence, discover new factors for development. That’s the reason I counsel all startups that wish to make a reputation for themselves to not be afraid to participate in such prestigious competitions. This is identical networking that offers you a useful likelihood to construct direct communication with essentially the most gifted entrepreneurs, which often takes years of laborious work.”
Denis himself and his contribution to the digital transformation of contemporary enterprise have been acknowledged by Funding Leaders and Digital Leaders awards. The latter was particularly important for Lagutenko as a result of he and his company ADSbase received within the “Digital Chief of the 12 months 2020-2021” nomination, forsaking 1C Bitrix, Rostelecom, MGTS and Yota.
“It’s potential to succeed in sure heights should you actually like what you do. I’m at all times on the lookout for alternatives to comprehend my potential and make the world round me higher. And I discover these alternatives by creating my enterprise in internet affiliate marketing.”
Denis Lagutenko goes to develop the horizons of web entrepreneurs all around the world by not solely organizing his personal trade conferences but in addition by talking on the largest worldwide occasions, reminiscent of Visitors&Conversion Summit and Affiliate Summit. He has already given shows for SYNERGY DIGITAL FORUM, Affiliate Convention and CPA Life, the place he advised about present tendencies and efficient market entry methods for individuals who wish to take their place within the internet affiliate marketing world. 
For now, Denis Lagutenko plans to develop present initiatives and create new firms within the USA, serving to native advertisers and entrepreneurs brush up on their skilled abilities. In line with the entrepreneur, requests for cooperation from American firms are already coming in, which isn’t stunning, as a result of the internet affiliate marketing trade is rising quickly. 

Because the pandemic got here, the e-commerce sector has been rising steadily, and customers have gotten increasingly accustomed to creating transactions on-line. By 2022 the U.S. affiliate market could exceed $8 billion, which implies that the sector actually wants extra high quality specialists. 
“The digital world is immense,” assures Denis. “In case you have an excellent understanding of promoting platforms, reminiscent of Google or Fb, and know how you can correctly deal with site visitors in order that it brings in actual leads, all of the doorways are open to you. That is what I like about internet affiliate marketing: right here your small business has no boundaries.”
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