How Denis Lagutenko Got here to Affiliate Advertising and marketing and Turned a Chief within the Affiliate Business. – Tech Instances


How Denis Lagutenko Came to Affiliate Marketing and Became a Leader in the Affiliate Industry.
(Photograph : Deep Wadhwa)

When Russian retail was solely simply beginning to go surfing, Denis Lagutenko, a twenty-five yr previous graduate of the MIEM with a level in engineering, opened his first Web enterprise. Together with a associate, he was promoting laptop computer luggage, cellphone instances and different small gadgets.
The shops have been growing slowly, and one factor was clear: the normal strategies of promotion weren’t sufficient to maintain up with the digital market. Denis wanted an alternate and that’s when he discovered about online marketing. With the assistance of his fellow site owners, Lagutenko started to check affiliate networks as a brand new channel for locating clients. 
The end result was spectacular, and the younger entrepreneur realized that he had discovered the path to maneuver in. Denis continued to check Web advertising, attended greater than 50 trade conferences and at last turned satisfied that he had discovered essentially the most promising and scalable instrument for attracting clients on-line. 
“Each enterprise wants site visitors,” claims Lagutenko, “and it have to be focused. Affiliate internet marketing is efficient exactly as a result of it really works totally on the Value Per Motion (CPA) mannequin. It signifies that cost needs to be made just for the attraction of consumers who’ve taken a selected motion. It is a win-win scenario: an advertiser can optimize their model promotion prices and a webmaster can calculate his margin prematurely primarily based on the supply of site visitors he’s working with.”
The deeper Denis acquired into online marketing, the clearer he realized that it was the long run, and the flexibility to generate focused leads was a worthwhile enterprise asset that was value investing in. 
Lagutenko quickly opened his personal promoting company, AdsProfit, which shortly gained worldwide company standing. 
Nevertheless, it was not sufficient for Lagutenko to simply create a profitable mission. His subsequent purpose was to share his expertise additional and construct up the experience of different Russian specialists.
In 2014 the purpose started to turn out to be a actuality and the primary KINZA web advertising convention appeared in Russia, which introduced collectively greater than 1,500 contributors on-line and offline. The occasion was primarily based on the subject of getting cash on the Web with contextual promoting, Yandex and AdSense, affiliate networks, hyperlinks, in addition to shopping for and promoting of internet sites.
The principle benefit of the convention was the absence of affiliation with any corporations in online marketing. This allowed contributors to objectively consider the market and draw their very own conclusions from the speeches of specialists who have been invited to KINZA solely on the idea of their achievements {and professional} background. 
Every time the convention was getting greater in all respects: the variety of contributors, audio system, and networking codecs was rising. KINZA was the primary occasion within the online marketing sphere which launched the internationally well-known Pace Networking, fast acquaintances as a way to get as many helpful enterprise contacts as potential. One other innovation was a particular cell app for on-line networking earlier than the beginning of the convention.
Networking itself is a key thought round which the group of any Web advertising occasions is constructed. When you create all of the circumstances for comfy communication, the connections folks will make with one another can convey monumental earnings in the long term. 
“Let me share a case of one among my trade colleagues. After attending KINZA convention in 2019, he was including purchasers and companions that he had met for over two years to his CRM system,” says Lagutenko. “And now think about, these purchasers introduced him 1.5 million rubles of net revenue! On common, one particular person attending the convention spends about 25 thousand rubles, together with the ticket and all prices related to a enterprise journey. The advantages are apparent, which is why whole groups and even delegations come to KINZA.”
By 2021 Denis realized that his mission had all the probabilities to increase into overseas markets, and collectively along with his staff he rebranded it. Because of this, the worldwide convention turned a cross-continental discussion board KINZA 360. The brand new naming couldn’t have higher mirrored the shift in positioning and the ultimate transition from a narrower section (web optimization) to a a lot wider one (online marketing). The primary renewed KINZA was held on September ninth in Moscow, gathering over 2,000 web entrepreneurs and for the primary time within the historical past of the trade combining two codecs: on-line and offline. Even the closed borders didn’t stop Lagutenko from taking the occasion to a essentially new stage. Discussion board contributors couldn’t solely watch the dwell broadcast of knowledgeable speeches, but additionally connect with a particular on-line stage, the place audio system from Latin America, Britain and the Asia-Pacific area shared their experiences.

KINZA 360 in Moscow:

Location

MUSIC MEDIA DOME. The most important media area on the planet, twice listed within the Guinness Ebook of Data for the most important projection surfaces and the display as tall as an eight-story constructing.

Variety of contributors

2,500 folks attend the discussion board in particular person, and 5,000 extra watch the audio system’ shows on-line in English and Spanish.

Pace Networking

The Pace Courting format labored out completely for the contributors, so the organizers needed to enhance the variety of tables and circles. On common, an hour of networking can get 20+ helpful contacts.

Exhibit Corridor

Within the exhibit corridor the representatives of greater than 60 affiliate networks, direct advertisers and different helpful companies for associates have been positioned. Individuals have been capable of discuss face-to-face, obtain particular person circumstances, personal insights in addition to discover a staff.

KINZA AWARDS

One other innovation of the discussion board was the impartial KINZA AWARDS, the place well-known affiliate networks, influencers and media competed in 15 classes. The winners have been chosen by open voting on the official web site of the award and the awards ceremony happened throughout the after-party

KINZA 360 in Moscow:
Location
MUSIC MEDIA DOME. The most important media area on the planet, twice listed within the Guinness Ebook of Data for the most important projection surfaces and the display as tall as an eight-story constructing.
Variety of contributors
2,500 folks attend the discussion board in particular person, and 5,000 extra watch the audio system’ shows on-line in English and Spanish.
Pace Networking
The Pace Courting format labored out completely for the contributors, so the organizers needed to enhance the variety of tables and circles. On common, an hour of networking can get 20+ helpful contacts.
Exhibit Corridor
Within the exhibit corridor the representatives of greater than 60 affiliate networks, direct advertisers and different helpful companies for associates have been positioned. Individuals have been capable of discuss face-to-face, obtain particular person circumstances, personal insights in addition to discover a staff.
KINZA AWARDS
One other innovation of the discussion board was the impartial KINZA AWARDS, the place well-known affiliate networks, influencers and media competed in 15 classes. The winners have been chosen by open voting on the official web site of the award and the awards ceremony happened throughout the after-party
Lastly, in October 2021 Dennis Lagutenko held the primary KINZA discussion board exterior of Russia, specifically in Kyiv. In line with the suggestions from the contributors, KINZA Kyiv outshone all of the conferences that have been beforehand held in Ukraine.
“Advertising and marketing and promotion through social networks additionally performed a giant position right here,” Denis says. “We made it potential for  KINZA Moscow to draw the eye of the whole Russian and CIS affiliate group. Virtually two months earlier than KINZA Kyiv the natural progress of subscribers within the official Instagram account and Telegram chat was over 2000 and 1000 folks respectively. The joy in regards to the discussion board was so nice that we have been bought out just some days earlier than the occasion and needed to enhance the quota from 2000 to 2600 tickets. Nevertheless, even these acquired bought out too shortly.”
KINZA Kyiv was step one of Lagutenko to increase the geography of the model and enhance its recognition overseas. At this time KINZA is already essentially the most influential online marketing occasion in Russia and CIS. Sooner or later, Denis intends to carry the discussion board in Central Europe, in addition to to arrange related occasions in america and Latin America.
“Web advertising is a really dynamic subject. At this time you might be on the head of the market, however tomorrow there will probably be new trendsetters and you can be left behind. That’s the reason networking cannot be restricted to simply attending trade conferences. Professionals want to speak frequently in order that they will sustain with the information and share their experience with one another, which can transfer the affiliate trade ahead.”
Thus, Lagutenko had the concept of making a non-public membership for leaders within the subject of Web advertising, CPA.membership. The mission is a platform for exchanging enterprise expertise in a confidential atmosphere. Residents of the membership assist one another to develop each professionally and financially. Affiliate community representatives get high quality site visitors, good protection and alternatives for ongoing cooperation. Site owners get assist, one of the best circumstances from dependable companions and the chance to develop amongst profitable like-minded folks.
CPA.membership unites solely one of the best representatives of the online marketing with earnings from $10,000 per thirty days. Denis is eager to make the membership at all times a secure territory for making offers. That’s the reason it’s unimaginable to affix it with no advice from at the least two lively members. Solely a specialist, who has acquired robust assist from the group and has introduced one thing revolutionary into the affiliate sphere, turns into a resident.
“CPA.membership is predicated on three primary rules: belief, privateness and absence of administration from the skin. Nobody however the residents themselves know find out how to manage their enterprise communication in one of the simplest ways, so I at all times convey all essential points to dialogue inside the group.”

CPA.membership member advantages:

  • Unique networking with main site owners, profitable businessmen and moneymakers.

  • Means to deal with enterprise points shortly with the house owners of corporations with a turnover of $1,000,000.

  • Distinctive phrases of cooperation with well-known affiliate packages, cost companies and different corporations, which offer companies in online marketing.

  • Snug lodging and one of the best seats on the brightest offline occasions, conferences and events in online marketing.

CPA.membership member advantages:
Unique networking with main site owners, profitable businessmen and moneymakers.
Means to deal with enterprise points shortly with the house owners of corporations with a turnover of $1,000,000.
Distinctive phrases of cooperation with well-known affiliate packages, cost companies and different corporations, which offer companies in online marketing.
Snug lodging and one of the best seats on the brightest offline occasions, conferences and events in online marketing.
The mission additionally has its personal YouTube channel, the place yow will discover interviews with premium members of the group (from profitable site owners to house owners of main affiliate initiatives) in addition to video experiences from personal occasions of the membership and its companions.
In the meanwhile CPA.membership is the most important and {most professional} group of web entrepreneurs in Jap Europe. There are greater than 350 members and the variety of new functions is rising each month. Everybody who works in online marketing desires to be a member of CPA.membership. 
With so many various initiatives in his background, Denis Lagutenko has shortly turn out to be an influencer for the group of Web entrepreneurs in Russia and the CIS. In 2019 he was acknowledged as one of the best enterprise blogger in keeping with the Trend Individuals Awards. In the meanwhile, Denis’s Instagram account has greater than 450 thousand followers, who actively comply with his skilled and private life. 
Lagutenko is invited as an Web advertising knowledgeable by influential media retailers in Russia and the world, reminiscent of Lenta.ru, Fontanka.ru, Profile.ru, Investing.com, The London Financial and Entrepreneur, in addition to YouTube channels and enterprise golf equipment. He just lately turned a member of the jury for the acclaimed Enterprise Success competitors for entrepreneurs, the place he judged finalists within the “Greatest Web Challenge” and “Digital Economic system” classes together with leaders of distinguished Russian corporations, together with VTB, Otkritie Financial institution and OPORA RUSSIA, the most important affiliation of entrepreneurs.
“For me, judging expertise is a chance to have a look at my experience once more, however from a distinct angle,” Lagutenko admits. “When you find yourself close to one of the best entrepreneurs within the nation and also you analyze initiatives of younger specialists collectively, you involuntarily assess your stage of data, evaluate it with others, take one thing to your discover and, in consequence, discover new factors for progress. That’s the reason I counsel all startups that wish to make a reputation for themselves to not be afraid to participate in such prestigious competitions. This is identical networking that provides you a useful probability to construct direct communication with essentially the most gifted entrepreneurs, which normally takes years of onerous work.”
Denis himself and his contribution to the digital transformation of contemporary enterprise have been acknowledged by Funding Leaders and Digital Leaders awards. The latter was particularly vital for Lagutenko as a result of he and his company ADSbase gained within the “Digital Chief of the 12 months 2020-2021” nomination, abandoning 1C Bitrix, Rostelecom, MGTS and Yota.
“It’s potential to achieve sure heights when you actually like what you do. I’m at all times on the lookout for alternatives to understand my potential and make the world round me higher. And I discover these alternatives by growing my enterprise in online marketing.”
Denis Lagutenko goes to increase the horizons of web entrepreneurs everywhere in the world by not solely organizing his personal trade conferences but additionally by talking on the greatest worldwide occasions, reminiscent of Site visitors&Conversion Summit and Affiliate Summit. He has already given shows for SYNERGY DIGITAL FORUM, Affiliate Convention and CPA Life, the place he informed about present developments and efficient market entry methods for many who wish to take their place within the online marketing world. 
For now, Denis Lagutenko plans to develop present initiatives and create new corporations within the USA, serving to native advertisers and entrepreneurs brush up on their skilled expertise. In line with the entrepreneur, requests for cooperation from American corporations are already coming in, which isn’t stunning, as a result of the online marketing trade is rising quickly. 

Because the pandemic got here, the e-commerce sector has been rising steadily, and customers have gotten increasingly accustomed to creating transactions on-line. By 2022 the U.S. affiliate market could exceed $8 billion, which signifies that the sphere actually wants extra high quality specialists. 
“The digital world is immense,” assures Denis. “You probably have understanding of promoting platforms, reminiscent of Google or Fb, and know find out how to correctly deal with site visitors in order that it brings in actual leads, all of the doorways are open to you. That is what I like about online marketing: right here your enterprise has no boundaries.”
Join our free publication for the Newest protection!

Clicky

supply