How Denis Lagutenko Got here to Affiliate Advertising and Grew to become a Chief within the Affiliate Business. – Tech Occasions


How Denis Lagutenko Came to Affiliate Marketing and Became a Leader in the Affiliate Industry.
(Picture : Deep Wadhwa)

When Russian retail was solely simply beginning to go surfing, Denis Lagutenko, a twenty-five 12 months outdated graduate of the MIEM with a level in engineering, opened his first Web enterprise. Together with a accomplice, he was promoting laptop computer luggage, telephone instances and different small gadgets.
The shops had been creating slowly, and one factor was clear: the standard strategies of promotion weren’t sufficient to maintain up with the digital market. Denis wanted an alternate and that’s when he discovered about affiliate internet marketing. With the assistance of his fellow site owners, Lagutenko started to check affiliate networks as a brand new channel for locating clients. 
The consequence was spectacular, and the younger entrepreneur realized that he had discovered the route to maneuver in. Denis continued to check Web advertising and marketing, attended greater than 50 trade conferences and at last turned satisfied that he had discovered essentially the most promising and scalable software for attracting clients on-line. 
“Each enterprise wants visitors,” claims Lagutenko, “and it should be focused. Internet online affiliate marketing is efficient exactly as a result of it really works totally on the Value Per Motion (CPA) mannequin. It signifies that cost must be made just for the attraction of consumers who’ve taken a particular motion. It is a win-win scenario: an advertiser can optimize their model promotion prices and a webmaster can calculate his margin prematurely primarily based on the supply of visitors he’s working with.”
The deeper Denis bought into affiliate internet marketing, the clearer he realized that it was the long run, and the flexibility to generate focused leads was a worthwhile enterprise asset that was price investing in. 
Lagutenko quickly opened his personal promoting company, AdsProfit, which rapidly gained worldwide company standing. 
Nonetheless, it was not sufficient for Lagutenko to simply create a profitable challenge. His subsequent aim was to share his expertise additional and construct up the experience of different Russian specialists.
In 2014 the aim started to turn into a actuality and the primary KINZA web advertising and marketing convention appeared in Russia, which introduced collectively greater than 1,500 contributors on-line and offline. The occasion was primarily based on the subject of being profitable on the Web with contextual promoting, Yandex and AdSense, affiliate networks, hyperlinks, in addition to shopping for and promoting of internet sites.
The principle benefit of the convention was the absence of affiliation with any firms in affiliate internet marketing. This allowed contributors to objectively consider the market and draw their very own conclusions from the speeches of specialists who had been invited to KINZA solely on the idea of their achievements {and professional} background. 
Every time the convention was getting larger in all respects: the variety of contributors, audio system, and networking codecs was rising. KINZA was the primary occasion within the affiliate internet marketing sphere which launched the internationally well-known Pace Networking, fast acquaintances with a purpose to get as many helpful enterprise contacts as doable. One other innovation was a particular cell app for on-line networking earlier than the beginning of the convention.
Networking itself is a key thought round which the group of any Web advertising and marketing occasions is constructed. If you happen to create all of the circumstances for comfy communication, the connections folks will make with one another can convey huge earnings in the long term. 
“Let me share a case of one among my trade colleagues. After attending KINZA convention in 2019, he was including shoppers and companions that he had met for over two years to his CRM system,” says Lagutenko. “And now think about, these shoppers introduced him 1.5 million rubles of net earnings! On common, one particular person attending the convention spends about 25 thousand rubles, together with the ticket and all prices related to a enterprise journey. The advantages are apparent, which is why whole groups and even delegations come to KINZA.”
By 2021 Denis realized that his challenge had all the possibilities to increase into overseas markets, and collectively together with his staff he rebranded it. In consequence, the worldwide convention turned a cross-continental discussion board KINZA 360. The brand new naming couldn’t have higher mirrored the shift in positioning and the ultimate transition from a narrower phase (web optimization) to a a lot wider one (affiliate internet marketing). The primary renewed KINZA was held on September ninth in Moscow, gathering over 2,000 web entrepreneurs and for the primary time within the historical past of the trade combining two codecs: on-line and offline. Even the closed borders didn’t stop Lagutenko from taking the occasion to a basically new degree. Discussion board contributors couldn’t solely watch the reside broadcast of professional speeches, but in addition hook up with a particular on-line stage, the place audio system from Latin America, Britain and the Asia-Pacific area shared their experiences.

KINZA 360 in Moscow:

Location

MUSIC MEDIA DOME. The most important media house on the planet, twice listed within the Guinness E-book of Data for the biggest projection surfaces and the display as tall as an eight-story constructing.

Variety of contributors

2,500 folks attend the discussion board in particular person, and 5,000 extra watch the audio system’ shows on-line in English and Spanish.

Pace Networking

The Pace Courting format labored out completely for the contributors, so the organizers needed to improve the variety of tables and circles. On common, an hour of networking can get 20+ helpful contacts.

Exhibit Corridor

Within the exhibit corridor the representatives of greater than 60 affiliate networks, direct advertisers and different helpful companies for associates had been positioned. Members had been capable of discuss face-to-face, obtain particular person circumstances, non-public insights in addition to discover a staff.

KINZA AWARDS

One other innovation of the discussion board was the impartial KINZA AWARDS, the place well-known affiliate networks, influencers and media competed in 15 classes. The winners had been chosen by open voting on the official web site of the award and the awards ceremony befell throughout the after-party

KINZA 360 in Moscow:
Location
MUSIC MEDIA DOME. The most important media house on the planet, twice listed within the Guinness E-book of Data for the biggest projection surfaces and the display as tall as an eight-story constructing.
Variety of contributors
2,500 folks attend the discussion board in particular person, and 5,000 extra watch the audio system’ shows on-line in English and Spanish.
Pace Networking
The Pace Courting format labored out completely for the contributors, so the organizers needed to improve the variety of tables and circles. On common, an hour of networking can get 20+ helpful contacts.
Exhibit Corridor
Within the exhibit corridor the representatives of greater than 60 affiliate networks, direct advertisers and different helpful companies for associates had been positioned. Members had been capable of discuss face-to-face, obtain particular person circumstances, non-public insights in addition to discover a staff.
KINZA AWARDS
One other innovation of the discussion board was the impartial KINZA AWARDS, the place well-known affiliate networks, influencers and media competed in 15 classes. The winners had been chosen by open voting on the official web site of the award and the awards ceremony befell throughout the after-party
Lastly, in October 2021 Dennis Lagutenko held the primary KINZA discussion board exterior of Russia, particularly in Kyiv. In response to the suggestions from the contributors, KINZA Kyiv outshone all of the conferences that had been beforehand held in Ukraine.
“Advertising and promotion through social networks additionally performed a giant position right here,” Denis says. “We made it doable for  KINZA Moscow to draw the eye of the complete Russian and CIS affiliate neighborhood. Virtually two months earlier than KINZA Kyiv the natural progress of subscribers within the official Instagram account and Telegram chat was over 2000 and 1000 folks respectively. The thrill in regards to the discussion board was so nice that we had been bought out just some days earlier than the occasion and needed to improve the quota from 2000 to 2600 tickets. Nonetheless, even these bought bought out too rapidly.”
KINZA Kyiv was step one of Lagutenko to increase the geography of the model and improve its recognition overseas. As we speak KINZA is already essentially the most influential affiliate internet marketing occasion in Russia and CIS. Sooner or later, Denis intends to carry the discussion board in Central Europe, in addition to to prepare related occasions in the US and Latin America.
“Web advertising and marketing is a really dynamic area. As we speak you might be on the head of the market, however tomorrow there will probably be new trendsetters and you’ll be left behind. That’s the reason networking cannot be restricted to simply attending trade conferences. Professionals want to speak regularly in order that they will sustain with the information and share their experience with one another, which can transfer the affiliate trade ahead.”
Thus, Lagutenko had the concept of making a personal membership for leaders within the area of Web advertising and marketing, CPA.membership. The challenge is a platform for exchanging enterprise expertise in a confidential surroundings. Residents of the membership assist one another to develop each professionally and financially. Affiliate community representatives get high quality visitors, good protection and alternatives for ongoing cooperation. Site owners get help, the perfect circumstances from dependable companions and the chance to develop amongst profitable like-minded folks.
CPA.membership unites solely the perfect representatives of the affiliate internet marketing with earnings from $10,000 per thirty days. Denis is eager to make the membership at all times a protected territory for making offers. That’s the reason it’s inconceivable to hitch it with out a suggestion from no less than two energetic members. Solely a specialist, who has obtained robust help from the neighborhood and has introduced one thing progressive into the affiliate sphere, turns into a resident.
“CPA.membership is predicated on three principal ideas: belief, privateness and absence of administration from the skin. Nobody however the residents themselves know find out how to manage their enterprise communication in the easiest way, so I at all times convey all essential points to dialogue inside the neighborhood.”

CPA.membership member advantages:

  • Unique networking with main site owners, profitable businessmen and moneymakers.

  • Potential to deal with enterprise points rapidly with the homeowners of firms with a turnover of $1,000,000.

  • Distinctive phrases of cooperation with well-known affiliate applications, cost companies and different firms, which give companies in affiliate internet marketing.

  • Snug lodging and the perfect seats on the brightest offline occasions, conferences and events in affiliate internet marketing.

CPA.membership member advantages:
Unique networking with main site owners, profitable businessmen and moneymakers.
Potential to deal with enterprise points rapidly with the homeowners of firms with a turnover of $1,000,000.
Distinctive phrases of cooperation with well-known affiliate applications, cost companies and different firms, which give companies in affiliate internet marketing.
Snug lodging and the perfect seats on the brightest offline occasions, conferences and events in affiliate internet marketing.
The challenge additionally has its personal YouTube channel, the place you could find interviews with premium members of the neighborhood (from profitable site owners to homeowners of main affiliate initiatives) in addition to video experiences from non-public occasions of the membership and its companions.
For the time being CPA.membership is the biggest and {most professional} neighborhood of web entrepreneurs in Jap Europe. There are greater than 350 members and the variety of new functions is rising each month. Everybody who works in affiliate internet marketing goals to be a member of CPA.membership. 
With so many alternative initiatives in his background, Denis Lagutenko has rapidly turn into an influencer for the neighborhood of Web entrepreneurs in Russia and the CIS. In 2019 he was acknowledged as the perfect enterprise blogger in accordance with the Trend Individuals Awards. For the time being, Denis’s Instagram account has greater than 450 thousand followers, who actively comply with his skilled and private life. 
Lagutenko is invited as an Web advertising and marketing professional by influential media retailers in Russia and the world, resembling Lenta.ru, Fontanka.ru, Profile.ru, Investing.com, The London Financial and Entrepreneur, in addition to YouTube channels and enterprise golf equipment. He just lately turned a member of the jury for the acclaimed Enterprise Success competitors for entrepreneurs, the place he judged finalists within the “Greatest Web Challenge” and “Digital Economic system” classes together with leaders of outstanding Russian firms, together with VTB, Otkritie Financial institution and OPORA RUSSIA, the biggest affiliation of entrepreneurs.
“For me, judging expertise is a chance to have a look at my experience once more, however from a distinct angle,” Lagutenko admits. “When you’re close to the perfect entrepreneurs within the nation and also you analyze initiatives of younger specialists collectively, you involuntarily assess your degree of data, evaluate it with others, take one thing to your discover and, consequently, discover new factors for progress. That’s the reason I counsel all startups that wish to make a reputation for themselves to not be afraid to participate in such prestigious competitions. This is identical networking that offers you a useful likelihood to construct direct communication with essentially the most proficient entrepreneurs, which normally takes years of arduous work.”
Denis himself and his contribution to the digital transformation of recent enterprise have been acknowledged by Funding Leaders and Digital Leaders awards. The latter was particularly important for Lagutenko as a result of he and his company ADSbase gained within the “Digital Chief of the 12 months 2020-2021” nomination, abandoning 1C Bitrix, Rostelecom, MGTS and Yota.
“It’s doable to succeed in sure heights when you actually like what you do. I’m at all times on the lookout for alternatives to appreciate my potential and make the world round me higher. And I discover these alternatives by creating my enterprise in affiliate internet marketing.”
Denis Lagutenko goes to increase the horizons of web entrepreneurs everywhere in the world by not solely organizing his personal trade conferences but in addition by talking on the greatest worldwide occasions, resembling Visitors&Conversion Summit and Affiliate Summit. He has already given shows for SYNERGY DIGITAL FORUM, Affiliate Convention and CPA Life, the place he instructed about present tendencies and efficient market entry methods for individuals who wish to take their place within the affiliate internet marketing world. 
For now, Denis Lagutenko plans to develop present initiatives and create new firms within the USA, serving to native advertisers and entrepreneurs brush up on their skilled abilities. In response to the entrepreneur, requests for cooperation from American firms are already coming in, which isn’t shocking, as a result of the affiliate internet marketing trade is rising quickly. 

Because the pandemic got here, the e-commerce sector has been rising steadily, and shoppers have gotten increasingly accustomed to creating transactions on-line. By 2022 the U.S. affiliate market could exceed $8 billion, which signifies that the sphere actually wants extra high quality specialists. 
“The digital world is immense,” assures Denis. “You probably have an excellent understanding of promoting platforms, resembling Google or Fb, and know find out how to correctly deal with visitors in order that it brings in actual leads, all of the doorways are open to you. That is what I like about affiliate internet marketing: right here your enterprise has no boundaries.”
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