How Denis Lagutenko Got here to Affiliate Advertising and Grew to become a Chief within the Affiliate Business. – Tech Instances


How Denis Lagutenko Came to Affiliate Marketing and Became a Leader in the Affiliate Industry.
(Picture : Deep Wadhwa)

When Russian retail was solely simply beginning to go surfing, Denis Lagutenko, a twenty-five yr previous graduate of the MIEM with a level in engineering, opened his first Web enterprise. Together with a accomplice, he was promoting laptop computer baggage, telephone circumstances and different small objects.
The shops have been creating slowly, and one factor was clear: the normal strategies of promotion weren’t sufficient to maintain up with the digital market. Denis wanted another and that’s when he realized about internet affiliate marketing. With the assistance of his fellow site owners, Lagutenko started to check affiliate networks as a brand new channel for locating clients. 
The consequence was spectacular, and the younger entrepreneur realized that he had discovered the path to maneuver in. Denis continued to check Web advertising, attended greater than 50 business conferences and eventually grew to become satisfied that he had discovered probably the most promising and scalable software for attracting clients on-line. 
“Each enterprise wants site visitors,” claims Lagutenko, “and it have to be focused. Internet online affiliate marketing is efficient exactly as a result of it really works totally on the Value Per Motion (CPA) mannequin. It signifies that cost needs to be made just for the attraction of consumers who’ve taken a selected motion. It is a win-win state of affairs: an advertiser can optimize their model promotion prices and a webmaster can calculate his margin prematurely based mostly on the supply of site visitors he’s working with.”
The deeper Denis received into internet affiliate marketing, the clearer he realized that it was the long run, and the power to generate focused leads was a worthwhile enterprise asset that was price investing in. 
Lagutenko quickly opened his personal promoting company, AdsProfit, which rapidly gained worldwide company standing. 
Nevertheless, it was not sufficient for Lagutenko to only create a profitable undertaking. His subsequent aim was to share his expertise additional and construct up the experience of different Russian specialists.
In 2014 the aim started to turn out to be a actuality and the primary KINZA web advertising convention appeared in Russia, which introduced collectively greater than 1,500 contributors on-line and offline. The occasion was based mostly on the subject of making a living on the Web with contextual promoting, Yandex and AdSense, affiliate networks, hyperlinks, in addition to shopping for and promoting of internet sites.
The principle benefit of the convention was the absence of affiliation with any corporations in internet affiliate marketing. This allowed contributors to objectively consider the market and draw their very own conclusions from the speeches of consultants who have been invited to KINZA solely on the premise of their achievements {and professional} background. 
Every time the convention was getting greater in all respects: the variety of contributors, audio system, and networking codecs was rising. KINZA was the primary occasion within the internet affiliate marketing sphere which launched the internationally well-known Pace Networking, fast acquaintances with a view to get as many helpful enterprise contacts as attainable. One other innovation was a particular cell app for on-line networking earlier than the beginning of the convention.
Networking itself is a key concept round which the group of any Web advertising occasions is constructed. If you happen to create all of the circumstances for snug communication, the connections individuals will make with one another can deliver huge earnings in the long term. 
“Let me share a case of one in all my business colleagues. After attending KINZA convention in 2019, he was including purchasers and companions that he had met for over two years to his CRM system,” says Lagutenko. “And now think about, these purchasers introduced him 1.5 million rubles of net earnings! On common, one individual attending the convention spends about 25 thousand rubles, together with the ticket and all prices related to a enterprise journey. The advantages are apparent, which is why whole groups and even delegations come to KINZA.”
By 2021 Denis realized that his undertaking had all the probabilities to develop into international markets, and collectively along with his staff he rebranded it. Consequently, the worldwide convention grew to become a cross-continental discussion board KINZA 360. The brand new naming couldn’t have higher mirrored the shift in positioning and the ultimate transition from a narrower phase (search engine marketing) to a a lot wider one (internet affiliate marketing). The primary renewed KINZA was held on September ninth in Moscow, gathering over 2,000 web entrepreneurs and for the primary time within the historical past of the business combining two codecs: on-line and offline. Even the closed borders didn’t stop Lagutenko from taking the occasion to a essentially new degree. Discussion board contributors couldn’t solely watch the stay broadcast of skilled speeches, but in addition connect with a particular on-line stage, the place audio system from Latin America, Britain and the Asia-Pacific area shared their experiences.

KINZA 360 in Moscow:

Location

MUSIC MEDIA DOME. The biggest media area on the planet, twice listed within the Guinness E-book of Information for the most important projection surfaces and the display screen as tall as an eight-story constructing.

Variety of contributors

2,500 individuals attend the discussion board in individual, and 5,000 extra watch the audio system’ displays on-line in English and Spanish.

Pace Networking

The Pace Relationship format labored out completely for the contributors, so the organizers needed to enhance the variety of tables and circles. On common, an hour of networking can get 20+ helpful contacts.

Exhibit Corridor

Within the exhibit corridor the representatives of greater than 60 affiliate networks, direct advertisers and different helpful companies for associates have been positioned. Individuals have been capable of discuss face-to-face, obtain particular person circumstances, personal insights in addition to discover a staff.

KINZA AWARDS

One other innovation of the discussion board was the unbiased KINZA AWARDS, the place well-known affiliate networks, influencers and media competed in 15 classes. The winners have been chosen by open voting on the official web site of the award and the awards ceremony occurred throughout the after-party

KINZA 360 in Moscow:
Location
MUSIC MEDIA DOME. The biggest media area on the planet, twice listed within the Guinness E-book of Information for the most important projection surfaces and the display screen as tall as an eight-story constructing.
Variety of contributors
2,500 individuals attend the discussion board in individual, and 5,000 extra watch the audio system’ displays on-line in English and Spanish.
Pace Networking
The Pace Relationship format labored out completely for the contributors, so the organizers needed to enhance the variety of tables and circles. On common, an hour of networking can get 20+ helpful contacts.
Exhibit Corridor
Within the exhibit corridor the representatives of greater than 60 affiliate networks, direct advertisers and different helpful companies for associates have been positioned. Individuals have been capable of discuss face-to-face, obtain particular person circumstances, personal insights in addition to discover a staff.
KINZA AWARDS
One other innovation of the discussion board was the unbiased KINZA AWARDS, the place well-known affiliate networks, influencers and media competed in 15 classes. The winners have been chosen by open voting on the official web site of the award and the awards ceremony occurred throughout the after-party
Lastly, in October 2021 Dennis Lagutenko held the primary KINZA discussion board outdoors of Russia, particularly in Kyiv. Based on the suggestions from the contributors, KINZA Kyiv outshone all of the conferences that have been beforehand held in Ukraine.
“Advertising and promotion by way of social networks additionally performed a giant function right here,” Denis says. “We made it attainable for  KINZA Moscow to draw the eye of the complete Russian and CIS affiliate group. Virtually two months earlier than KINZA Kyiv the natural progress of subscribers within the official Instagram account and Telegram chat was over 2000 and 1000 individuals respectively. The joy in regards to the discussion board was so nice that we have been bought out only a few days earlier than the occasion and needed to enhance the quota from 2000 to 2600 tickets. Nevertheless, even these received bought out too rapidly.”
KINZA Kyiv was step one of Lagutenko to develop the geography of the model and enhance its recognition overseas. Right this moment KINZA is already probably the most influential internet affiliate marketing occasion in Russia and CIS. Sooner or later, Denis intends to carry the discussion board in Central Europe, in addition to to arrange comparable occasions in america and Latin America.
“Web advertising is a really dynamic area. Right this moment you could be on the head of the market, however tomorrow there will probably be new trendsetters and you’ll be left behind. That’s the reason networking cannot be restricted to only attending business conferences. Professionals want to speak frequently in order that they’ll sustain with the information and share their experience with one another, which can transfer the affiliate business ahead.”
Thus, Lagutenko had the thought of making a non-public membership for leaders within the area of Web advertising, CPA.membership. The undertaking is a platform for exchanging enterprise expertise in a confidential surroundings. Residents of the membership assist one another to develop each professionally and financially. Affiliate community representatives get high quality site visitors, good protection and alternatives for ongoing cooperation. Site owners get help, the very best circumstances from dependable companions and the chance to develop amongst profitable like-minded individuals.
CPA.membership unites solely the very best representatives of the internet affiliate marketing with earnings from $10,000 per 30 days. Denis is eager to make the membership at all times a secure territory for making offers. That’s the reason it’s unattainable to hitch it with out a suggestion from a minimum of two energetic members. Solely a specialist, who has acquired robust help from the group and has introduced one thing modern into the affiliate sphere, turns into a resident.
“CPA.membership relies on three primary rules: belief, privateness and absence of administration from the skin. Nobody however the residents themselves know learn how to manage their enterprise communication in one of the simplest ways, so I at all times deliver all essential points to dialogue throughout the group.”

CPA.membership member advantages:

  • Unique networking with main site owners, profitable businessmen and moneymakers.

  • Potential to deal with enterprise points rapidly with the homeowners of corporations with a turnover of $1,000,000.

  • Distinctive phrases of cooperation with well-known affiliate packages, cost companies and different corporations, which give companies in internet affiliate marketing.

  • Comfy lodging and the very best seats on the brightest offline occasions, conferences and events in internet affiliate marketing.

CPA.membership member advantages:
Unique networking with main site owners, profitable businessmen and moneymakers.
Potential to deal with enterprise points rapidly with the homeowners of corporations with a turnover of $1,000,000.
Distinctive phrases of cooperation with well-known affiliate packages, cost companies and different corporations, which give companies in internet affiliate marketing.
Comfy lodging and the very best seats on the brightest offline occasions, conferences and events in internet affiliate marketing.
The undertaking additionally has its personal YouTube channel, the place yow will discover interviews with premium members of the group (from profitable site owners to homeowners of main affiliate tasks) in addition to video reviews from personal occasions of the membership and its companions.
In the meanwhile CPA.membership is the most important and {most professional} group of web entrepreneurs in Jap Europe. There are greater than 350 members and the variety of new functions is rising each month. Everybody who works in internet affiliate marketing goals to be a member of CPA.membership. 
With so many alternative tasks in his background, Denis Lagutenko has rapidly turn out to be an influencer for the group of Web entrepreneurs in Russia and the CIS. In 2019 he was acknowledged as the very best enterprise blogger in keeping with the Style Folks Awards. In the meanwhile, Denis’s Instagram account has greater than 450 thousand followers, who actively comply with his skilled and private life. 
Lagutenko is invited as an Web advertising skilled by influential media shops in Russia and the world, equivalent to Lenta.ru, Fontanka.ru, Profile.ru, Investing.com, The London Financial and Entrepreneur, in addition to YouTube channels and enterprise golf equipment. He lately grew to become a member of the jury for the acclaimed Enterprise Success competitors for entrepreneurs, the place he judged finalists within the “Finest Web Mission” and “Digital Economic system” classes together with leaders of outstanding Russian corporations, together with VTB, Otkritie Financial institution and OPORA RUSSIA, the most important affiliation of entrepreneurs.
“For me, judging expertise is a chance to have a look at my experience once more, however from a distinct angle,” Lagutenko admits. “When you find yourself close to the very best entrepreneurs within the nation and also you analyze tasks of younger specialists collectively, you involuntarily assess your degree of information, evaluate it with others, take one thing to your discover and, because of this, discover new factors for progress. That’s the reason I counsel all startups that need to make a reputation for themselves to not be afraid to participate in such prestigious competitions. This is identical networking that offers you a useful likelihood to construct direct communication with probably the most gifted entrepreneurs, which often takes years of arduous work.”
Denis himself and his contribution to the digital transformation of contemporary enterprise have been acknowledged by Funding Leaders and Digital Leaders awards. The latter was particularly important for Lagutenko as a result of he and his company ADSbase received within the “Digital Chief of the 12 months 2020-2021” nomination, abandoning 1C Bitrix, Rostelecom, MGTS and Yota.
“It’s attainable to achieve sure heights if you happen to actually like what you do. I’m at all times in search of alternatives to comprehend my potential and make the world round me higher. And I discover these alternatives by creating my enterprise in internet affiliate marketing.”
Denis Lagutenko goes to develop the horizons of web entrepreneurs everywhere in the world by not solely organizing his personal business conferences but in addition by talking on the greatest worldwide occasions, equivalent to Visitors&Conversion Summit and Affiliate Summit. He has already given displays for SYNERGY DIGITAL FORUM, Affiliate Convention and CPA Life, the place he informed about present traits and efficient market entry methods for many who need to take their place within the internet affiliate marketing world. 
For now, Denis Lagutenko plans to develop present tasks and create new corporations within the USA, serving to native advertisers and entrepreneurs brush up on their skilled expertise. Based on the entrepreneur, requests for cooperation from American corporations are already coming in, which isn’t stunning, as a result of the internet affiliate marketing business is rising quickly. 

Because the pandemic got here, the e-commerce sector has been rising steadily, and customers have gotten increasingly accustomed to creating transactions on-line. By 2022 the U.S. affiliate market might exceed $8 billion, which signifies that the sector actually wants extra high quality specialists. 
“The digital world is immense,” assures Denis. “If in case you have a very good understanding of promoting platforms, equivalent to Google or Fb, and know learn how to correctly deal with site visitors in order that it brings in actual leads, all of the doorways are open to you. That is what I like about internet affiliate marketing: right here your corporation has no boundaries.”
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