Hendrick groups with Reggie Jackson for brand spanking new Honda retailer; Lithia exceeds on-line targets – Auto Remarketing

Hendrick Automotive Group has opened one other dealership with a sports activities legend as its namesake, however this time round, the secret is baseball, not NASCAR.
On Tuesday, the retailer introduced the opening of Reggie Jackson Airport Honda in Raleigh, N.C.
The Main League Baseball Corridor of Famer partnered with Hendrick Automotive to open the shop, which is situated close to the Raleigh-Durham Worldwide Airport.
“Rick (Hendrick) has been an extremely supportive pal for almost 30 years,” Jackson mentioned in a information launch. “We’ve labored collectively on group service occasions and lengthy shared a deep love of traditional automobiles, so I couldn’t be extra grateful to companion with him to assist function this new dealership.
“Raleigh is a rising space with an amazing buyer base loyal to the Honda model. The dealership has the very best of every thing facility-wise, and it’s centrally situated to lots of financial exercise. It’s a house run!” Jackson mentioned.
“This enterprise additionally provides me the prospect to do one thing I’ve at all times wished to do, which is assist foster a extra numerous workforce within the automotive business,” he mentioned. “Rick and Honda have been dedicated to this effort as properly. The chance to introduce extra individuals from totally different backgrounds to careers within the automobile enterprise actually piqued my curiosity.”
Jackson has held an curiosity in Rick Hendrick Chevrolet Naples in Florida since 2015. He has additionally been an advisor with the Hendrick Management Academy.
Shaye Johnson, who was beforehand the overall supervisor of Rick Hendrick Toyota of Fayetteville, will lead the brand new retailer as GM.
“I’ve recognized Reggie for a very long time. He’s an expensive pal with a ardour for the automobile enterprise and for increasing range and inclusion efforts within the business,” Hendrick Automotive Group chairman and chief govt officer Rick Hendrick mentioned in a information launch. “We’ve had nice success working collectively, and this chance with Honda was an ideal alternative to construct on our relationship. Reggie is a champion in every thing he does, and I couldn’t be extra thrilled about being a part of his workforce. He might be an amazing seller.”
In different information involving seller teams, Lithia & Driveway mentioned Wednesday that the group’s on-line platform for shoppers to buy, finance and promote automobiles beat its December transaction goal by 32%.
There have been 1,650 transactions finished through Driveway final month, the group mentioned. The goal was 1,250.
Lithia mentioned 96% of Driveway prospects are new to the retailer, which interprets to a contribution of $500 million in estimated annual incremental income.
Combining that with the e-commerce enterprise of Lithia shops equals roughly $5 billion in annualized income.
“We’re excited with Driveway's outperformance of the December milestone,” Lithia president and CEO Bryan DeBoer mentioned in a information launch.
“Our continued funding in innovation, comparable to Driveway and Driveway Finance, and constructing a consumer-centric omni-channel expertise is vital to producing larger than $1 of EPS for each billion {dollars} in income.”
 

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