El Pollo Loco Launches On-line Retailer – Yahoo Finance

As eating places proceed to seek for further income streams, fire-grilled hen restaurant chain El Pollo Loco Holdings Inc. (NASDAQ:LOCO) has launched Loco Presents and Gear, its first-ever merchandise retailer.
The net store will convey El Pollo Locos heritage and model story to life by way of an array of garments, equipment and equipment curated and handcrafted in a one-time unique collaboration with three Los Angeles-based Latino creators David Flores, Rick Massie and Manny Silva — who embody El Pollo Locos L.A. Mex spirit, the corporate stated in a launch.
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Customers who’re members of the chains rewards program may have early entry to Loco Presents and Gear to buy every artists assortment of unique attire and equipment, the corporate added.
El Pollo Loco Holdings, by way of its subsidiary El Pollo Loco Inc., develops, franchises, licenses and operates quick-service eating places beneath the El Pollo Loco title.
At El Pollo Loco, we’re extremely happy with our L.A. Mex heritage, so we wished to create really distinct, high-quality merchandise that basically captures the ethos and tradition of our model and our group, Andy Rebhun, senior vice chairman of promoting at El Pollo Loco, stated. We’re thrilled to becollaborating with such an unbelievable group of native artisans for the launch of Loco Presents and Gear and we predict our familia of consumers are going to like the unique merchandise theyve designed.
The Loco Presents and Gear collaborators unique product showcase completely different aspects of vibrant Angeleno tradition.
The primary is well known skateboard designer and muralist David Flores, who’s extensively recognized for his skate trade logos and geometric depictions of cultural icons. Through the years, he has collaborated with a variety of manufacturers and organizations, from Stussy and Nike to the Los Angeles Dodgers and The Mexican Consulate, the discharge famous. For his Loco Presents and Gear product line, he has created three skateboards, two trucker hats, two t-shirts, a pair of board shorts and a tote bag.
Second is Venice Seaside native Rick Massie, who turned the primary Mexican-American skilled surfer when he signed with Quiksilver on the age of 18 in 1985 and hes been an area legend ever since. Lately, he operates Massies Ding Restore, meticulously repairing and crafting surfboards within the yard of his Venice house, the assertion stated. Massie's contributions embody a hand-shaped special-edition, fishtail-style surfboard, in addition to a customized t-shirt, board shorts, trucker hat and tote bag.
Final however not least is Mexican-born Manny Silva, also referred to as "the godfather of lowriders," who has been constructing customized bikes in his Compton store since 1973. His famed lowriders are recognized for his or her tooled handlebars, detailed spokes, specialised insignia and designer seats, the discharge defined. Silva has designed a customized El Pollo Loco lowrider bike for Loco Presents and Gear in addition to customized shirts, hoodie and trucker hat.
The corporate has carved a distinct segment with its handcrafted L.A. Mex meals, an revolutionary mix of conventional Mexican delicacies and better-for-you consuming, that Los Angeles is thought for. Since 1980, the chain has opened and maintained greater than 480 company-owned and franchised eating places in Arizona, California, Nevada, Texas, Utah and Louisiana.
El Pollo Loco Holdings got here out with third-quarter earnings of 27 cents per share, beating the Zacks Consensus Estimate of twenty-two cents per share. The report represents an earnings shock of twenty-two.73%.
As Zacks famous, 1 / 4 in the past, it was anticipated that this Tex-Mex quick meals chain would publish earnings of 27 cents per share when it truly produced earnings of 29 cents, delivering a shock of seven.41%. During the last 4 quarters, the corporate has surpassed consensus EPS estimates 4 instances.
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