Ecommerce Business Information
One of many methods eBay drives site visitors to the location is thru its affiliate internet marketing program, and on September 1st, eBay raised charges it pays to members of the ePN program (eBay Companion Community).
That appears like excellent news for sellers (and associates), however there’s a catch. The brand new charges are solely out there to sure members of this system. And extra importantly to sellers, the upper charges solely apply to sure forms of objects – so associates might not have an elevated incentive to drive site visitors and gross sales to your listings.
As we reported final month, eBay launched the idea of “Precedence Listings” in June, that are “objects which can be significantly invaluable for eBay sellers to promote.” ePN Director Michael Lill had indicated that eBay hoped to supply bonus pricing over time in an effort to reward companions who drove conversions of Precedence Listings.
The Charge Card hasn’t modified since August of 2020, which you’ll be able to entry on the eBay Companion Community web site. The brand new charges for Precedence Listings are defined on the eBay Companion Community web site, the place it explains, “Precedence Itemizing transactions earn 1.5 instances the usual fee for that transaction.”
Meaning a transaction that may usually have pay out $10 in affiliate fee would pay out $15 if it was a Precedence Itemizing merchandise. (That’s the instance eBay used, however a $10 affiliate charge can be for a high-value merchandise; for instance, the ePN charge for Collectibles is 3%, so a $333 attributable sale of a collectible would net an affiliate $9.99.)
Sadly the ePN web site doesn’t clarify what forms of objects qualify for Precedence Listings, nevertheless it’s price declaring that eBay has been investing in its Licensed Refurbished program and in sure classes together with sneakers, buying and selling playing cards, luxurious watches, and designer purses.