Ecommerce Trade Information
One of many methods eBay drives visitors to the location is thru its internet online affiliate marketing program, and on September 1st, eBay raised charges it pays to members of the ePN program (eBay Companion Community).
That feels like excellent news for sellers (and associates), however there’s a catch. The brand new charges are solely accessible to sure members of this system. And extra importantly to sellers, the upper charges solely apply to sure varieties of gadgets – so associates could not have an elevated incentive to drive visitors and gross sales to your listings.
As we reported final month, eBay launched the idea of “Precedence Listings” in June, that are “gadgets which might be significantly worthwhile for eBay sellers to promote.” ePN Director Michael Lill had indicated that eBay hoped to supply bonus pricing over time as a way to reward companions who drove conversions of Precedence Listings.
The Fee Card hasn’t modified since August of 2020, which you’ll be able to entry on the eBay Companion Community web site. The brand new charges for Precedence Listings are defined on the eBay Companion Community web site, the place it explains, “Precedence Itemizing transactions earn 1.5 occasions the usual fee for that transaction.”
Which means a transaction that might usually have pay out $10 in affiliate fee would pay out $15 if it was a Precedence Itemizing merchandise. (That’s the instance eBay used, however a $10 affiliate payment can be for a high-value merchandise; for instance, the ePN fee for Collectibles is 3%, so a $333 attributable sale of a collectible would net an affiliate $9.99.)
Sadly the ePN web site doesn’t clarify what varieties of gadgets qualify for Precedence Listings, nevertheless it’s price mentioning that eBay has been investing in its Licensed Refurbished program and in sure classes together with sneakers, buying and selling playing cards, luxurious watches, and designer purses.