Ecommerce Business Information
One of many methods eBay drives visitors to the location is thru its affiliate marketing online program, and on September 1st, eBay raised charges it pays to members of the ePN program (eBay Accomplice Community).
That feels like excellent news for sellers (and associates), however there’s a catch. The brand new charges are solely out there to sure members of this system. And extra importantly to sellers, the upper charges solely apply to sure forms of objects – so associates might not have an elevated incentive to drive visitors and gross sales to your listings.
As we reported final month, eBay launched the idea of “Precedence Listings” in June, that are “objects which might be significantly useful for eBay sellers to promote.” ePN Director Michael Lill had indicated that eBay hoped to supply bonus pricing over time in an effort to reward companions who drove conversions of Precedence Listings.
The Charge Card hasn’t modified since August of 2020, which you’ll entry on the eBay Accomplice Community web site. The brand new charges for Precedence Listings are defined on the eBay Accomplice Community web site, the place it explains, “Precedence Itemizing transactions earn 1.5 instances the usual fee for that transaction.”
Which means a transaction that may usually have pay out $10 in affiliate fee would pay out $15 if it was a Precedence Itemizing merchandise. (That’s the instance eBay used, however a $10 affiliate price can be for a high-value merchandise; for instance, the ePN price for Collectibles is 3%, so a $333 attributable sale of a collectible would net an affiliate $9.99.)
Sadly the ePN web site doesn’t clarify what forms of objects qualify for Precedence Listings, nevertheless it’s value stating that eBay has been investing in its Licensed Refurbished program and in sure classes together with sneakers, buying and selling playing cards, luxurious watches, and designer purses.