Ecommerce Trade Information
The eBay associates program will see enhancements in 2022, in keeping with the director of this system, Michael Lill. In an end-of-year message for members within the eBay Companion Community (ePN), Lill recapped the 12 months and, trying forward, stated there was extra to come back.
The eBay Companion Community rewards members for driving site visitors and gross sales. However Lill described an issue with its present strategy: hyperlinks that time to particular person listings which have ended can lead to purchaser confusion and frustration.
This 12 months, eBay has targeted on “Precedence Listings,” as we’ve reported in earlier protection, although the corporate has been obscure about the way it assigns an inventory “precedence” standing and which associates can benefit from the brand new initiative. In Lill’s phrases:
“One among our 2021 initiatives concerned decreasing the variety of hyperlinks pointing to expired listings. EPN hyperlinks typically level to particular person listings, so if these hyperlinks aren’t refreshed, they could persist even after the objects have offered or the listings have ended. If that occurs, consumers get redirected on eBay, which may very well be complicated and irritating for patrons. To handle this problem, we’ve been working with companions to cut back the variety of hyperlinks pointing to expired listings. Our efforts for this can prolong into 2022.
“We’ve additionally been working to create richer incentives for companions to work with EPN. A key initiative addressing this was encouraging companions to drive extra Precedence Listings (PL).
“Precedence listings are listings which can be extra useful to eBay sellers, and for which EPN is keen to pay increased commissions. This 12 months, we’ve added PL flags to EPN’s Feeds, APIs, and our linking instruments, and in addition added bonus pricing to companions who function Precedence Listings.”
(See the EcommerceBytes Weblog on why eBay ought to inform sellers easy methods to get Precedence standing for his or her listings.)
Lill stated eBay had extra enhancements deliberate for the associates program in 2022. He didn’t point out the departure from this system of Dan Filowitz, International Buyer Assist Supervisor, who moved to a distinct function at eBay after 5 years at ePN. Nor did he point out Filowitz’s successor.
Right here is our tackle Lill’s recap of 2020, and you’ll find his full 2021-recap publish on LinkedIn.
Appears like eBay is lastly catching up with 1997 coding requirements.
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