eBay Affiliate Program Will See Enhancements in 2022 – EcommerceBytes

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The eBay associates program will see enhancements in 2022, in response to the director of this system, Michael Lill. In an end-of-year message for individuals within the eBay Companion Community (ePN), Lill recapped the yr and, trying forward, stated there was extra to come back.
The eBay Companion Community rewards individuals for driving site visitors and gross sales. However Lill described an issue with its present method: hyperlinks that time to particular person listings which have ended may end up in purchaser confusion and frustration.
This yr, eBay has centered on “Precedence Listings,” as we’ve reported in earlier protection, although the corporate has been imprecise about the way it assigns an inventory “precedence” standing and which associates can make the most of the brand new initiative. In Lill’s phrases:
“One in every of our 2021 initiatives concerned decreasing the variety of hyperlinks pointing to expired listings. EPN hyperlinks usually level to particular person listings, so if these hyperlinks aren’t refreshed, they could persist even after the objects have offered or the listings have ended. If that occurs, patrons get redirected on eBay, which could possibly be complicated and irritating for purchasers. To handle this problem, we’ve been working with companions to scale back the variety of hyperlinks pointing to expired listings. Our efforts for this may lengthen into 2022.
“We’ve additionally been working to create richer incentives for companions to work with EPN. A key initiative addressing this was encouraging companions to drive extra Precedence Listings (PL).
“Precedence listings are listings which can be extra worthwhile to eBay sellers, and for which EPN is prepared to pay greater commissions. This yr, we’ve added PL flags to EPN’s Feeds, APIs, and our linking instruments, and in addition added bonus pricing to companions who characteristic Precedence Listings.”
(See the EcommerceBytes Weblog on why eBay ought to inform sellers how you can get Precedence standing for his or her listings.)
Lill stated eBay had extra enhancements deliberate for the associates program in 2022. He didn’t point out the departure from this system of Dan Filowitz, World Buyer Help Supervisor, who moved to a distinct function at eBay after 5 years at ePN. Nor did he point out Filowitz’s successor.
Right here is our tackle Lill’s recap of 2020, and yow will discover his full 2021-recap put up on LinkedIn.
Appears like eBay is lastly catching up with 1997 coding requirements.
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