Adventrum Acquires eCommerce Platform Net Retailer –

B2B efficiency advertising and marketing conglomerate Adventrum has acquired eCommerce platform Net Retailer, based on a joint press launch issued Tuesday (Jan. 11).
Net Retailer serves as a useful resource for small- to medium-sized companies (SMBs) promoting by means of on-line marketplaces, together with Amazon and eBay, and it helps greater than 1 million guests yearly with guides, information, rankings and critiques of every part associated to promoting on on-line marketplaces, the discharge said.
“Net Retailer might be a splendid addition to our rising B2B lead-performance websites portfolio right here at Adventrum,” mentioned Adventrum CEO Kristoffer Lindström within the launch. “It has a transparent give attention to the eCommerce area of interest, which we discover extremely fascinating. The earlier proprietor has finished great work rising the location into a number one useful resource for on-line enterprise promoting, and we’re excited to convey our experience to develop and increase the location additional.”
Lindström mentioned within the launch that he’s comfortable to accomplice with advisory agency FE Worldwide on one other acquisition.
Net Retailer Founder Andy Geldman will now give attention to serving to different companies with their content material and eCommerce setups, based on the discharge.
“After 18 years of working Net Retailer, I’m excited to announce that my enterprise has been acquired by Adventrum,” Geldman mentioned within the launch. “I’m wanting ahead to leveraging my a few years of expertise within the eCommerce world to assist different companies within the trade.”
In the meantime, Erika Daguani, vp of Merchandise at funds platform EBANX, advised PYMNTS this week that Latin America represents a pretty marketplace for eCommerce retailers.
Learn extra: In Latin America, Customers Need eCommerce With Native Cost Strategies
Greater than 90% of shoppers in Chile now have entry to no less than one internet-connected gadget — in comparison with 75% in Colombia and 60% in Peru. Credit score and debit playing cards accounted for 70% of eCommerce purchases in Latin America final yr, making them the highest cost methodology.

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