Everyone knows that TikTok boomed when pandemic began and the platform spurred a brand new solution to deal with social media. Nonetheless, solely in 2021 did advertisers begin utilizing the channel exponentially. And naturally, online marketing discovered its place within the system.
To achieve success operating affiliate affords on TikTok, you could be sure to know the right way to monitor affiliate gross sales.
Utilizing our experience as a monitoring software program with TikTok monitoring and attribution performance, we’re going to reveal 5 methods to trace affiliate gross sales, whether or not you select to work with TikTok Advertisements or with influencers.
As an affiliate marketer, you can also make two main decisions when going for promoting with TikTok.
Each of these strategies have their benefits and drawbacks, however this isn’t the subject we’re going to focus on on this article. Right here we’re exploring the right way to monitor affiliate gross sales, no matter promoting means you pursue.
TikTok Advertisements is the same promoting channel to Fb Advertisements.
It’s best to already be conversant in how the platform appears to be like and feels. In contrast to with Fb or Google, TikTok will not be banning redirects for now, so you’ve gotten two choices for monitoring TikTok Advertisements:
Despite the fact that it nonetheless works within the case of TikTok, probably within the close to future, redirects gained’t be allowed on TikTok as effectively.
In the event you nonetheless observe the redirect path, you could use your monitoring software program of alternative and get the redirect monitoring hyperlink. The remainder works the identical as in some other promoting channel.
We do suggest sticking to the no-redirect monitoring pathway, as we anticipate TikTok to ban redirects (like Fb or Google) within the close to future. Subsequently, you could guarantee that your advert monitoring resolution covers no redirect monitoring hyperlinks.
Place your redirect or no-redirect monitoring hyperlinks below the CTA when operating TikTok Advertisements and management the efficiency of your affiliate gross sales by way of monitoring software program you belief.
Make sure that your monitoring software program has an API integration with TikTok so as to take the information about conversions from TikTok and ship it to your dashboard for evaluation. This manner it is possible for you to to trace a full funnel.
One other promoting tactic you’ll be able to observe is thru influencers. Since TikTok is a hypervisual platform the place UGC (user-generated content material) works one of the simplest ways, native influencer adverts can carry a number of visitors to your supply. Nonetheless, how do you monitor affiliate gross sales by way of influencers?
There are three main methods to do this:
This could be a complicated solution to monitor gross sales for affiliate entrepreneurs, nevertheless it has one fundamental benefit. Promo codes present incentive for buy because it normally signifies that the consumer has some type of particular supply.
In the event you function with promo codes you could observe these steps:
Another choice to trace your gross sales is to create a separate touchdown web page for every influencer you’re working with.
A extra time-consuming means, however you’ll be able to personalize your supply based on the target market of each influencer and in addition use different engagement techniques when the consumer is already on the touchdown web page.
When the consumer caught the bait and ended up on the touchdown web page, you’ll use your customary monitoring hyperlinks additional on otherwise you even can merely get away by utilizing Google Analytics performance (no want in further monitoring software program).
Despite the fact that it’s the simplest solution to monitor the efficiency of your influencer, keep in mind how straightforward it’s going to be for the consumer to click on on this hyperlink within the description of the content material. Typically, if there’s not sufficient incentive, this hyperlink will be missed.
In the event you do use this monitoring means, make sure that to cover all of the monitoring parameters you could establish:
When utilizing a monitoring hyperlink with all of the monitoring parameters you need to disguise in it, don’t overlook to make use of a hyperlink shortener so it appears to be like fairly. However beware, that many hyperlink shorteners break monitoring hyperlinks and monitoring parameters gained’t work anymore. So it’s a must to double test that along with your monitoring software program.
Let’s summarise what sort of options you ought to be taking a look at in your advert monitoring resolution to verify 100% of the affiliate gross sales are captured:
If in case you have all of these options in your monitoring software program, you’ll be protected whichever promoting journey you go on TikTok.
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Polina Fetissova is a Advertising and marketing & Neighborhood Supervisor at RedTrack.io – advert monitoring & conversion attribution resolution. Working carefully with growth group and tech specialists at RedTrack, Polina loves decoding professional technical opinions into the “non-developer language”. Serving to entrepreneurs study complicated applied sciences and increase their efficiency.