Everyone knows that TikTok boomed when pandemic began and the platform spurred a brand new strategy to deal with social media. Nonetheless, solely in 2021 did advertisers begin utilizing the channel exponentially. And naturally, internet online affiliate marketing discovered its place within the system.
To achieve success operating affiliate gives on TikTok, it’s good to ensure you know tips on how to observe affiliate gross sales.
Utilizing our experience as a monitoring software program with TikTok monitoring and attribution performance, we’re going to reveal 5 methods to trace affiliate gross sales, whether or not you select to work with TikTok Advertisements or with influencers.
As an affiliate marketer, you can also make two main selections when going for promoting with TikTok.
Each of these strategies have their benefits and downsides, however this isn’t the subject we’re going to talk about on this article. Right here we’re exploring tips on how to observe affiliate gross sales, no matter promoting means you pursue.
TikTok Advertisements is an identical promoting channel to Fb Advertisements.
You need to already be aware of how the platform seems to be and feels. In contrast to with Fb or Google, TikTok just isn’t banning redirects for now, so you’ve two choices for monitoring TikTok Advertisements:
Despite the fact that it nonetheless works within the case of TikTok, almost certainly within the close to future, redirects received’t be allowed on TikTok as properly.
If you happen to nonetheless comply with the redirect path, it’s good to use your monitoring software program of selection and get the redirect monitoring hyperlink. The remaining works the identical as in another promoting channel.
We do suggest sticking to the no-redirect monitoring pathway, as we count on TikTok to ban redirects (like Fb or Google) within the close to future. Due to this fact, it’s good to guarantee that your advert monitoring answer covers no redirect monitoring hyperlinks.
Place your redirect or no-redirect monitoring hyperlinks underneath the CTA when operating TikTok Advertisements and management the efficiency of your affiliate gross sales by means of monitoring software program you belief.
Be certain that your monitoring software program has an API integration with TikTok so as to take the information about conversions from TikTok and ship it to your dashboard for evaluation. This fashion it is possible for you to to trace a full funnel.
One other promoting tactic you possibly can comply with is thru influencers. Since TikTok is a hypervisual platform the place UGC (user-generated content material) works one of the best ways, native influencer adverts can carry quite a lot of visitors to your supply. Nonetheless, how do you observe affiliate gross sales by means of influencers?
There are three main methods to do this:
This is usually a complicated strategy to observe gross sales for affiliate entrepreneurs, but it surely has one foremost benefit. Promo codes present incentive for buy because it normally signifies that the person has some sort of particular supply.
If you happen to function with promo codes it’s good to comply with these steps:
Another choice to trace your gross sales is to create a separate touchdown web page for every influencer you’re working with.
A extra time-consuming means, however you possibly can personalize your supply in line with the audience of every influencer and in addition use different engagement ways when the person is already on the touchdown web page.
When the person caught the bait and ended up on the touchdown web page, you’ll use your normal monitoring hyperlinks additional on otherwise you even can merely get away by utilizing Google Analytics performance (no want in further monitoring software program).
Despite the fact that it’s the best strategy to observe the efficiency of your influencer, keep in mind how simple it’s going to be for the person to click on on this hyperlink within the description of the content material. Typically, if there’s not sufficient incentive, this hyperlink will be missed.
If you happen to do use this monitoring means, ensure that to cover all of the monitoring parameters it’s good to determine:
When utilizing a monitoring hyperlink with all of the monitoring parameters you need to conceal in it, don’t neglect to make use of a hyperlink shortener so it seems to be fairly. However beware, that many hyperlink shorteners break monitoring hyperlinks and monitoring parameters received’t work anymore. So it’s important to double verify that along with your monitoring software program.
Let’s summarise what sort of options you ought to be taking a look at in your advert monitoring answer to verify 100% of the affiliate gross sales are captured:
When you have all of these options in your monitoring software program, you’ll be protected whichever promoting journey you go on TikTok.
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Polina Fetissova is a Advertising & Group Supervisor at RedTrack.io – advert monitoring & conversion attribution answer. Working carefully with growth crew and tech specialists at RedTrack, Polina loves decoding skilled technical opinions into the “non-developer language”. Serving to entrepreneurs study advanced applied sciences and increase their efficiency.