Everyone knows that TikTok boomed when pandemic began and the platform spurred a brand new solution to deal with social media. Nevertheless, solely in 2021 did advertisers begin utilizing the channel exponentially. And naturally, affiliate marketing online discovered its place within the system.
To achieve success operating affiliate affords on TikTok, that you must be sure to know learn how to observe affiliate gross sales.
Utilizing our experience as a monitoring software program with TikTok monitoring and attribution performance, we’re going to reveal 5 methods to trace affiliate gross sales, whether or not you select to work with TikTok Advertisements or with influencers.
As an affiliate marketer, you may make two main decisions when going for promoting with TikTok.
Each of these strategies have their benefits and drawbacks, however this isn’t the subject we’re going to focus on on this article. Right here we’re exploring learn how to observe affiliate gross sales, no matter promoting approach you pursue.
TikTok Advertisements is an identical promoting channel to Fb Advertisements.
It is best to already be acquainted with how the platform appears and feels. Not like with Fb or Google, TikTok will not be banning redirects for now, so you’ve gotten two choices for monitoring TikTok Advertisements:
Regardless that it nonetheless works within the case of TikTok, probably within the close to future, redirects received’t be allowed on TikTok as properly.
In case you nonetheless observe the redirect path, that you must use your monitoring software program of alternative and get the redirect monitoring hyperlink. The remainder works the identical as in some other promoting channel.
We do advocate sticking to the no-redirect monitoring pathway, as we anticipate TikTok to ban redirects (like Fb or Google) within the close to future. Due to this fact, that you must ensure that your advert monitoring resolution covers no redirect monitoring hyperlinks.
Place your redirect or no-redirect monitoring hyperlinks below the CTA when operating TikTok Advertisements and management the efficiency of your affiliate gross sales via monitoring software program you belief.
Be sure that your monitoring software program has an API integration with TikTok to be able to take the info about conversions from TikTok and ship it to your dashboard for evaluation. This manner it is possible for you to to trace a full funnel.
One other promoting tactic you’ll be able to observe is thru influencers. Since TikTok is a hypervisual platform the place UGC (user-generated content material) works one of the best ways, native influencer adverts can convey a variety of site visitors to your provide. Nevertheless, how do you observe affiliate gross sales via influencers?
There are three main methods to try this:
This could be a complicated solution to observe gross sales for affiliate entrepreneurs, nevertheless it has one predominant benefit. Promo codes present incentive for buy because it normally implies that the consumer has some sort of particular provide.
In case you function with promo codes that you must observe these steps:
An alternative choice to trace your gross sales is to create a separate touchdown web page for every influencer you might be working with.
A extra time-consuming approach, however you’ll be able to personalize your provide in accordance with the audience of every influencer and in addition use different engagement ways when the consumer is already on the touchdown web page.
When the consumer caught the bait and ended up on the touchdown web page, you’ll use your commonplace monitoring hyperlinks additional on otherwise you even can merely get away through the use of Google Analytics performance (no want in further monitoring software program).
Regardless that it’s the best solution to observe the efficiency of your influencer, keep in mind how simple it’s going to be for the consumer to click on on this hyperlink within the description of the content material. Typically, if there’s not sufficient incentive, this hyperlink could be missed.
In case you do use this monitoring approach, be certain that to cover all of the monitoring parameters that you must determine:
When utilizing a monitoring hyperlink with all of the monitoring parameters you wish to cover in it, don’t neglect to make use of a hyperlink shortener so it appears fairly. However beware, that many hyperlink shorteners break monitoring hyperlinks and monitoring parameters received’t work anymore. So you need to double test that along with your monitoring software program.
Let’s summarise what sort of options you have to be taking a look at in your advert monitoring resolution to verify 100% of the affiliate gross sales are captured:
When you have all of these options in your monitoring software program, you’ll be protected whichever promoting journey you go on TikTok.
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Polina Fetissova is a Advertising & Neighborhood Supervisor at RedTrack.io – advert monitoring & conversion attribution resolution. Working intently with improvement group and tech specialists at RedTrack, Polina loves decoding knowledgeable technical opinions into the “non-developer language”. Serving to entrepreneurs study complicated applied sciences and enhance their efficiency.