Everyone knows that TikTok boomed when pandemic began and the platform spurred a brand new method to deal with social media. Nevertheless, solely in 2021 did advertisers begin utilizing the channel exponentially. And naturally, internet affiliate marketing discovered its place within the system.
To achieve success operating affiliate gives on TikTok, you have to be sure to know the way to observe affiliate gross sales.
Utilizing our experience as a monitoring software program with TikTok monitoring and attribution performance, we’re going to reveal 5 methods to trace affiliate gross sales, whether or not you select to work with TikTok Adverts or with influencers.
As an affiliate marketer, you may make two main selections when going for promoting with TikTok.
Each of these strategies have their benefits and downsides, however this isn’t the subject we’re going to talk about on this article. Right here we’re exploring the way to observe affiliate gross sales, no matter promoting method you pursue.
TikTok Adverts is an identical promoting channel to Fb Adverts.
It is best to already be accustomed to how the platform appears to be like and feels. In contrast to with Fb or Google, TikTok is just not banning redirects for now, so you will have two choices for monitoring TikTok Adverts:
Though it nonetheless works within the case of TikTok, probably within the close to future, redirects gained’t be allowed on TikTok as nicely.
In the event you nonetheless comply with the redirect path, you have to use your monitoring software program of alternative and get the redirect monitoring hyperlink. The remainder works the identical as in every other promoting channel.
We do suggest sticking to the no-redirect monitoring pathway, as we count on TikTok to ban redirects (like Fb or Google) within the close to future. Due to this fact, you have to be sure that your advert monitoring resolution covers no redirect monitoring hyperlinks.
Place your redirect or no-redirect monitoring hyperlinks beneath the CTA when operating TikTok Adverts and management the efficiency of your affiliate gross sales by monitoring software program you belief.
Ensure that your monitoring software program has an API integration with TikTok with a purpose to take the info about conversions from TikTok and ship it to your dashboard for evaluation. This fashion it is possible for you to to trace a full funnel.
One other promoting tactic you may comply with is thru influencers. Since TikTok is a hypervisual platform the place UGC (user-generated content material) works the easiest way, native influencer advertisements can carry loads of visitors to your supply. Nevertheless, how do you observe affiliate gross sales by influencers?
There are three main methods to try this:
This could be a complicated method to observe gross sales for affiliate entrepreneurs, nevertheless it has one primary benefit. Promo codes present incentive for buy because it normally signifies that the consumer has some form of particular supply.
In the event you function with promo codes you have to comply with these steps:
Another choice to trace your gross sales is to create a separate touchdown web page for every influencer you might be working with.
A extra time-consuming method, however you may personalize your supply based on the audience of every influencer and in addition use different engagement techniques when the consumer is already on the touchdown web page.
When the consumer caught the bait and ended up on the touchdown web page, you’ll use your customary monitoring hyperlinks additional on otherwise you even can merely get away through the use of Google Analytics performance (no want in further monitoring software program).
Though it’s the simplest method to observe the efficiency of your influencer, keep in mind how simple it’s going to be for the consumer to click on on this hyperlink within the description of the content material. Typically, if there’s not sufficient incentive, this hyperlink might be missed.
In the event you do use this monitoring method, be sure that to cover all of the monitoring parameters you have to establish:
When utilizing a monitoring hyperlink with all of the monitoring parameters you wish to cover in it, don’t neglect to make use of a hyperlink shortener so it appears to be like fairly. However beware, that many hyperlink shorteners break monitoring hyperlinks and monitoring parameters gained’t work anymore. So you need to double verify that together with your monitoring software program.
Let’s summarise what sort of options you need to be taking a look at in your advert monitoring resolution to verify 100% of the affiliate gross sales are captured:
If in case you have all of these options in your monitoring software program, you’ll be secure whichever promoting journey you go on TikTok.
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Polina Fetissova is a Advertising & Group Supervisor at RedTrack.io – advert monitoring & conversion attribution resolution. Working carefully with growth crew and tech specialists at RedTrack, Polina loves decoding professional technical opinions into the “non-developer language”. Serving to entrepreneurs be taught advanced applied sciences and enhance their efficiency.