5 Methods to Observe Affiliate Gross sales By TikTok – PerformanceIN

Everyone knows that TikTok boomed when pandemic began and the platform spurred a brand new strategy to deal with social media. Nonetheless, solely in 2021 did advertisers begin utilizing the channel exponentially. And naturally, affiliate internet marketing discovered its place within the system.
To achieve success working affiliate presents on TikTok, that you must ensure you know monitor affiliate gross sales.
Utilizing our experience as a monitoring software program with TikTok monitoring and attribution performance, we’re going to reveal 5 methods to trace affiliate gross sales, whether or not you select to work with TikTok Advertisements or with influencers. 
As an affiliate marketer, you may make two main decisions when going for promoting with TikTok. 
Each of these strategies have their benefits and drawbacks, however this isn’t the subject we’re going to talk about on this article. Right here we’re exploring monitor affiliate gross sales, no matter promoting manner you pursue.
TikTok Advertisements is the same promoting channel to Fb Advertisements. 
You need to already be conversant in how the platform appears and feels. In contrast to with Fb or Google, TikTok shouldn’t be banning redirects for now, so you will have two choices for monitoring TikTok Advertisements: 
Despite the fact that it nonetheless works within the case of TikTok, most definitely within the close to future, redirects received’t be allowed on TikTok as effectively. 
In case you nonetheless comply with the redirect path, that you must use your monitoring software program of alternative and get the redirect monitoring hyperlink. The remainder works the identical as in some other promoting channel.
We do advocate sticking to the no-redirect monitoring pathway, as we anticipate TikTok to ban redirects (like Fb or Google) within the close to future. Due to this fact, that you must guarantee that your advert monitoring answer covers no redirect monitoring hyperlinks. 
Place your redirect or no-redirect monitoring hyperlinks underneath the CTA when working TikTok Advertisements and management the efficiency of your affiliate gross sales by way of monitoring software program you belief.

Be sure your monitoring software program has an API integration with TikTok with a purpose to take the info about conversions from TikTok and ship it to your dashboard for evaluation. This fashion it is possible for you to to trace a full funnel. 
One other promoting tactic you possibly can comply with is thru influencers. Since TikTok is a hypervisual platform the place UGC (user-generated content material) works one of the best ways, native influencer adverts can convey a variety of visitors to your provide. Nonetheless, how do you monitor affiliate gross sales by way of influencers? 
There are three main methods to try this: 
This is usually a complicated strategy to monitor gross sales for affiliate entrepreneurs, nevertheless it has one primary benefit. Promo codes present incentive for buy because it normally implies that the consumer has some sort of particular provide. 
In case you function with promo codes that you must comply with these steps: 
An alternative choice to trace your gross sales is to create a separate touchdown web page for every influencer you’re working with. 
A extra time-consuming manner, however you possibly can personalize your provide in accordance with the target market of every influencer and likewise use different engagement techniques when the consumer is already on the touchdown web page. 
When the consumer caught the bait and ended up on the touchdown web page, you’ll use your customary monitoring hyperlinks additional on otherwise you even can merely get away by utilizing Google Analytics performance (no want in extra monitoring software program). 
Despite the fact that it’s the simplest strategy to monitor the efficiency of your influencer, keep in mind how straightforward it’s going to be for the consumer to click on on this hyperlink within the description of the content material. Generally, if there’s not sufficient incentive, this hyperlink will be missed. 
In case you do use this monitoring manner, make certain to cover all of the monitoring parameters that you must establish: 
When utilizing a monitoring hyperlink with all of the monitoring parameters you need to cover in it, don’t overlook to make use of a hyperlink shortener so it appears fairly. However beware, that many hyperlink shorteners break monitoring hyperlinks and monitoring parameters received’t work anymore. So it’s a must to double examine that along with your monitoring software program.
Let’s summarise what sort of options you ought to be taking a look at in your advert monitoring answer to ensure 100% of the affiliate gross sales are captured: 
You probably have all of these options in your monitoring software program, you’ll be protected whichever promoting journey you go on TikTok.
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Polina Fetissova is a Advertising & Neighborhood Supervisor at RedTrack.io – advert monitoring & conversion attribution answer. Working carefully with growth staff and tech specialists at RedTrack, Polina loves decoding skilled technical opinions into the “non-developer language”. Serving to entrepreneurs study advanced applied sciences and enhance their efficiency.