5 Methods to Monitor Affiliate Gross sales By TikTok – PerformanceIN

Everyone knows that TikTok boomed when pandemic began and the platform spurred a brand new technique to deal with social media. Nevertheless, solely in 2021 did advertisers begin utilizing the channel exponentially. And naturally, internet affiliate marketing discovered its place within the system.
To achieve success operating affiliate presents on TikTok, you should be sure you know the way to monitor affiliate gross sales.
Utilizing our experience as a monitoring software program with TikTok monitoring and attribution performance, we’re going to reveal 5 methods to trace affiliate gross sales, whether or not you select to work with TikTok Adverts or with influencers. 
As an affiliate marketer, you may make two main decisions when going for promoting with TikTok. 
Each of these strategies have their benefits and drawbacks, however this isn’t the subject we’re going to talk about on this article. Right here we’re exploring the way to monitor affiliate gross sales, no matter promoting means you pursue.
TikTok Adverts is an identical promoting channel to Fb Adverts. 
You must already be conversant in how the platform seems to be and feels. In contrast to with Fb or Google, TikTok will not be banning redirects for now, so you’ve two choices for monitoring TikTok Adverts: 
Although it nonetheless works within the case of TikTok, most definitely within the close to future, redirects received’t be allowed on TikTok as nicely. 
In the event you nonetheless comply with the redirect path, you should use your monitoring software program of selection and get the redirect monitoring hyperlink. The remaining works the identical as in some other promoting channel.
We do advocate sticking to the no-redirect monitoring pathway, as we anticipate TikTok to ban redirects (like Fb or Google) within the close to future. Subsequently, you should be sure that your advert monitoring answer covers no redirect monitoring hyperlinks. 
Place your redirect or no-redirect monitoring hyperlinks underneath the CTA when operating TikTok Adverts and management the efficiency of your affiliate gross sales via monitoring software program you belief.

Be sure your monitoring software program has an API integration with TikTok with a purpose to take the info about conversions from TikTok and ship it to your dashboard for evaluation. This manner it is possible for you to to trace a full funnel. 
One other promoting tactic you possibly can comply with is thru influencers. Since TikTok is a hypervisual platform the place UGC (user-generated content material) works the easiest way, native influencer adverts can convey numerous visitors to your provide. Nevertheless, how do you monitor affiliate gross sales via influencers? 
There are three main methods to try this: 
This is usually a complicated technique to monitor gross sales for affiliate entrepreneurs, however it has one essential benefit. Promo codes present incentive for buy because it normally implies that the person has some type of particular provide. 
In the event you function with promo codes you should comply with these steps: 
Another choice to trace your gross sales is to create a separate touchdown web page for every influencer you’re working with. 
A extra time-consuming means, however you possibly can personalize your provide in keeping with the target market of each influencer and likewise use different engagement ways when the person is already on the touchdown web page. 
When the person caught the bait and ended up on the touchdown web page, you’ll use your commonplace monitoring hyperlinks additional on otherwise you even can merely get away by utilizing Google Analytics performance (no want in further monitoring software program). 
Although it’s the simplest technique to monitor the efficiency of your influencer, keep in mind how straightforward it’s going to be for the person to click on on this hyperlink within the description of the content material. Generally, if there’s not sufficient incentive, this hyperlink may be missed. 
In the event you do use this monitoring means, ensure to cover all of the monitoring parameters you should determine: 
When utilizing a monitoring hyperlink with all of the monitoring parameters you wish to disguise in it, don’t overlook to make use of a hyperlink shortener so it seems to be fairly. However beware, that many hyperlink shorteners break monitoring hyperlinks and monitoring parameters received’t work anymore. So you must double test that along with your monitoring software program.
Let’s summarise what sort of options you ought to be taking a look at in your advert monitoring answer to ensure 100% of the affiliate gross sales are captured: 
When you’ve got all of these options in your monitoring software program, you’ll be protected whichever promoting journey you go on TikTok.
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Polina Fetissova is a Advertising & Group Supervisor at RedTrack.io – advert monitoring & conversion attribution answer. Working carefully with growth staff and tech specialists at RedTrack, Polina loves decoding knowledgeable technical opinions into the “non-developer language”. Serving to entrepreneurs be taught advanced applied sciences and enhance their efficiency.